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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC).

Search 385
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for?

Framework 164
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. PPC is sometimes called “buying your way into search results.”

Search 226
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Smartsheet runs heavily measured PPC ads.

Framework 102
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. For sites displaying the ads, this is called pay per click (PPC).

Search 225
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Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

VC Cafe

The startup is AfterDownload , an eight month old advertising network based in Israel. The company is focused on re-thinking software advertising, in particular download software and plugins. VC Cafe: So how would you summarize the services provided by AfterDownload in the field of advertising?