Advertising PR Product 
Rembrandt Communications
SEPTEMBER 1, 2020
Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….
Both Sides of the Table
MARCH 11, 2011
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. Test monetization early.
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Occam's Razor
SEPTEMBER 24, 2012
We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Client posted a video of a soon to be released product on their Facebook brand page. The new product became the number one selling product in the company's history in that country. Gets more Likes.
ConversionXL
NOVEMBER 10, 2021
If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?
Steve Blank
MARCH 15, 2017
But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.
YoungUpstarts
DECEMBER 18, 2013
So we know as well as you do that claiming customers’ attention and business in the holiday season, when big box retailers and online retail giants are flooding them with advertisements and deals, is especially challenging. As a local business, advertising and PR firms might be out of reach. Freshen up your website.
YoungUpstarts
AUGUST 17, 2016
In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. The media no longer plays such a big role in product releases due to the vast technological advancements and cultural shifts toward the Internet.
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