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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

Mention that you do “Consumer tech” as a startup founder and you’d be limiting your funding options to one third of the venture capital funds (in Israel that figure is probably closer to 10%). Until now, consumer tech was perceived as a risky binary investment.

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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

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[Review] The Social Customer

YoungUpstarts

Social CRM is a philosophy and a business strategy that uses technology, work flow, business rules, and social information to talk with (not at) the customer in a transparent way, to make value for both parties. 5) Embracing social advertising and retail , as well as the exciting opportunities offered by mobile and geo-location technologies.

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The Ultimate CEO Twitter List

YoungUpstarts

Most tech CEOs tend to understand the power of Twitter, and as such, this is the most popular category. Legendary tech entrepreneurs, startup celebrities, and even the creators of Twitter itself are on the service. todsacerdoti : As the CEO and founder of Brightroll, Tod Sacerdoti shares his insight into digital video advertising.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Why Some Startups Win

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. The same was true for PR.

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Erica Swallow is a technology and lifestyle writer. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Facebook Timeline: 10 Stunning Designs [PICS]. Facebook’s iPad App Finally Arrives [PICS].

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