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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Erica Swallow is a technology and lifestyle writer. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” TIP: As a startup – use PR for link building. October 10, 2011 by Erica Swallow.

PR 103
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50 Best Twitter Chats For Business Students

YoungUpstarts

This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. Technology. This chat brings together professionals from journalism, blogging, and PR to talk about a wide range of issues. Marketing and PR. Join the conversation Thursdays at 1 p.m. usguyschat.

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The Ultimate CEO Twitter List

YoungUpstarts

todsacerdoti : As the CEO and founder of Brightroll, Tod Sacerdoti shares his insight into digital video advertising. artpapas : CEO and founder of Bullhorn, @artpapas is an authority on recruiting technology. missusP : Christine Perkett, CEO of PerkettPR shares her view as the head honcho of one of tech’s best PR companies.

Cofounder 239
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The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results. It became [.]