Software By Rob

JANUARY 12, 2010

But the number of conversions stayed about the same as it had been the week before, meaning the conversion rate (the number of sales per visitor) plummeted. Is it so low because it’s advertising? Targeted advertising, but advertising nonetheless I suppose. #6 Is it so low because it’s advertising?

Software Review 55

Software Review Marketing Startup PPC 55

Software By Rob

OCTOBER 28, 2009

Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Work Less, Get More Done, Convenient Open Source, What a Startup is Really Like, and more… Crowdsourcing Your Product Name → Hear me on the Startup Success Podcast Cool News, Links & Reviews (..)

Software Review 37

Software Review RSS Startup Software Development 37

ConversionXL

NOVEMBER 17, 2015

Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. Tweet It!].

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Duct Tape Marketing

SEPTEMBER 8, 2017

Yet, one assured method exists to generate lots of buzz about your business and advertising. This is the case when advertising defeats its own object, despite allowing you to learn from mistakes, draw out a lesson, and get feet under your table. Marketing tip: When publishing your sales copies and ads, try to pre-estimate reactions.

Conversion 66

Conversion Advertising Audience Social Media 66

Up and Running

NOVEMBER 8, 2016

A headline can be as obvious as the word “sale” or simply your product name. “Metro Shoes back-to-school sale—happy feet make happy people!” Giving life to your promotion. Your headline is a critical part of your promotion. It is the heartbeat that gives it life and meaning. It is all about context.

Advertising 86

Advertising Design Vertical Sales 86

crowdSPRING Blog

SEPTEMBER 17, 2018

Great product packaging design is the first tangible experience your customer has with your product. In many cases, it’s what draws them to your product in the first place. Product packaging can make or break product sales. This includes your company’s name and logo design.

Design 50

Design Product Social Media Curation 50

Software By Rob

NOVEMBER 1, 2009

Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Crowdsourcing Your Product Name My Pecha Kucha Presentation at the 2009 Business of Software Conference → RSS Troubles (FeedBurner) About this Blog If youre trying grow your startup youve come to the right (..)

RSS 37

RSS Software Review Software Developers Software Development 37

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. Your join key could be a page URL, product name, user ID, or many other things. What can it offer your analytics team ?

Analytics 123

Analytics Metrics eCommerce Search 123

Mike Michalowicz

OCTOBER 15, 2014

You see, the likelihood is far greater that you will reach for that bottle of Pepsi because you are familiar with the product name, even if it is costs more than the generic brand. And let’s face it, the product has to cost more, in order to pay for all those ads! In time, you will reap the rewards! The Long Run.

Networking 83

Networking Product Name Advertising Customer 83

Up and Running

AUGUST 19, 2016

By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. There are a few things you’re going to need for your products to really take off. The process we’re about to lay out for you can be repeated with every new product that you want to launch.

PPC 60

PPC Campaign Sales Search 60

reidhoffman.org

NOVEMBER 12, 2013

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. By the time we got around to building our Marketing Solutions business, we had a different concept of advertising than InLeads. Ideally, you want to have the product built.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

Business Plan Blog

JUNE 26, 2013

They are more focused messages that form the basis of advertising campaigns. Positioning statements describe why a set of customers should use one product over another. The positioning statement includes the target audience, product name, category, benefit and competitive differentiation. Similarities.

Differentiation 40

Differentiation Business Plan Product Name Campaign 40

crowdSPRING Blog

JUNE 23, 2010

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Examples: Apple, Google, Virgin, Southwest).

Naming 120

Naming Small Business Minnesota Product Name 120

www.rocketwatcher.com

NOVEMBER 8, 2010

For those of us selling to businesses however, particularly where there is a sales team involved and a pipeline to track, the world is quite different and Dave’s metrics don’t cover everything you need to track. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

SEPTEMBER 20, 2016

You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. You can also do this type of research for broader branding purposes, such as crafting advertising messages and positioning yourself in relation to competitors.

Design 48

Design Distribution Framework Naming 48

www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). How to Name Your Startup [link]. Tags advertising.

Naming 41

Naming Startup Product Name Framework 41

Duct Tape Marketing

JUNE 8, 2017

Negative keywords also reduce the click that will not convert into sales. Sitelinks are a strong way for advertisers to boost up their CTR and conversion rates. Your main keyword can be a product name, feature or benefit or any other word that is attractive enough to grab the attention of the users.

PPC 62

PPC Matching Search Conversion 62

Hearpreneur

MAY 9, 2018

Funny enough – after Beyonce and Jay-Z had their own BlueIvy (one year after mine), I spent a lot of time talking to advertising trade publications and regional newspapers about the history behind my choice of the name. It was the media’s own way of potentially learning why the celebrities chose the name themselves!

Naming 91

Naming Entrepreneur Vermont PR 91