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Why Some Startups Win

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings.

Startup 329
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How “Tag Management” Can Improve Site Performance

ConversionXL

There are hundreds of services for tracking, advertising, site customization, and generally souping up your ability to measure, reach, and convert your visitors. As with most popular Google products, it’s free. We heard you and we’re here to demystify site tags and how to keep them in order. What is a “Tag” Anyway?

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents.

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Empathic Design: Mapping Your Brain, Brand, and Data

ConversionXL

In addition, based on where customers identify themselves on this map, there are seven Limbic® types (taken from Nyphemburg’s white paper on the technique ): Harmonizers – very family-oriented, emotionally led and tend to avoid risks. Their distribution and relationship are based on empirical data.”. The Seven Limbic® types.

Design 48
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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). I do this by program/campaign so I can compare email campaigns to pure advertising (for example). Good post, -Hakan [link] aprildunford Reply 13. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment.

B2B 42