Advertising Product Public Relations 
Startup Professionals Musings
JUNE 12, 2021
Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases. But we are a long way from agents that can do full natural language processing from voice and think on their own.
Startup Professionals Musings
MARCH 24, 2013
The new Dragon Mobile Assistant is fully location-aware and offers several additional proactive assistant features Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases.
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Steve Blank
MARCH 15, 2017
But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.
Rembrandt Communications
SEPTEMBER 1, 2020
CFOs, Before You Turn Down That Public Relations’ Proposal…. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. When your customers see a story about your business in a reputable publication, you gain credibility. Finance and PR… hmmm.
Steve Blank
NOVEMBER 2, 2009
Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) are all expensive and potentially fatal distractions if done before you have found product/market fit and a repeatable sales model. Have you learned how to sell your product to a target customer?
crowdSPRING Blog
FEBRUARY 1, 2013
The above ad from Apple in the 1984 Super Bowl helped make Super Bowl advertising must-see TV and redefined how companies leverage the Super Bowl to promote their products. Obvious but Hard Lessons in Small Business Advertising – [link]. What is the good balance between searching product-market-fit and working on growth?
Steve Blank
APRIL 9, 2009
The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for the Product Marketing group.
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