Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

SEM 379

SEM Viral Marketing Widget 379

Startup Professionals Musings

DECEMBER 30, 2020

You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Intellectual property is required for a competitive edge.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

Startup Professionals Musings

NOVEMBER 27, 2011

Viral marketing. Viral marketing costs real money, but is often worth it. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Wikipedia started this, but it is also used for technical support, software, and product reviews.

Internet 239

Internet SEM Wiki Viral 239

Both Sides of the Table

MAY 23, 2012

Try charging customers for your product when you have 12 competitors giving the product away free finances by $20 million of VC. There is no sector of the economy that isn’t being transformed by the online community that is now voraciously consuming media, applications, communications and buying global products.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Startup Professionals Musings

OCTOBER 30, 2010

This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Viral marketing. Viral marketing costs real money, but is often worth it. Wikipedia started this, but it is also used for technical support, software, and product reviews.

Internet 224

Internet SEM Wiki Entrepreneur 224

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.

Campaign 167

Campaign Cost Viral Marketing 167

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Both Sides of the Table

SEPTEMBER 17, 2013

So what happens when production is reduced by 99% and distribution bends to infinity? Content can go viral – the highest quality stuff is shared. Video production & distribution is becoming much more programatic. That would be like selling physical consumer products and deciding not to sell at Walmart.

Video 339

Video Technical Review Distribution Aggregator 339

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is as important as any other feature to determine product/market “fit.” ” How many times have you seen someone struggle with an inferior product because they cannot afford the better one? Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

YoungUpstarts

JUNE 18, 2020

and a full-fledged production crew. Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. What about real product demos? Many companies want to showcase their upcoming products.

Video 229

Video Advertising Technical Review Viral 229

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment. Go Boulder!

Partner 240

Partner New York City Cofounder Syndicate 240

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Now I don’t get any.

Social Network 318

Social Network Networking Internet Technical Review 318

The Next Web

DECEMBER 4, 2013

Along with building a product and a company, you need to build social momentum and buzz. Product and culture . Any brand wants to promote a culture and an experience to some extent, but in early stage-startups, an innovative product drives reputation. Startup Example: Coin. Strategy Adopted: Referral-loop.

Social Media 158

Social Media Media Viral Startup 158

Startup Lessons Learned

DECEMBER 14, 2009

A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

YoungUpstarts

JUNE 21, 2013

The buttons that customers need should be obvious, and it should be simple and intuitive to get from any page on your website to the product or service you offer, to the checkout page. Some companies choose to sponsor local festivals and charity events with products or services, financial support, or volunteer hours.

Marketing 153

Marketing Startup Technical Review Viral 153

YoungUpstarts

APRIL 21, 2013

Creators of new products in environments of extreme uncertainty, startups face enormous risks. Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. In the US, about 50% of small businesses fail in the first five years.

Lean 193

Lean Technical Review North America Startup 193

Steve Blank

NOVEMBER 16, 2009

And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Market Type affects your spending and sales ramp after you reach product/market fit. Don’t launch.

Customer Development 228

Customer Development Web Developer Customer 228

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Since this change in the OpenGraph, both products have seen their traffic decline. Paid advertising channels follow the same pattern. The best product fallacy.

Technical Review 150

Technical Review San Francisco Software Review Distribution 150

Both Sides of the Table

FEBRUARY 7, 2011

From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. Meebo gained traction because there’s was viral component when users wanted to tell their friend.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

YoungUpstarts

JUNE 24, 2012

It’s far more complicated right now to keep a bad experience from hurting your business, viral marketing can fire back. The old-fashioned advertising may or may not work for your business, reason why Facebook now bets on promoting your posts instead. You need to interact and have a dialogue if you want to make the most of it.

Social Media 231

Social Media Media Stock Clickthrough 231

The Next Web

AUGUST 19, 2013

Simply put, the return on investment on your product or service is LTV minus CAC. For some businesses that makes sense; for example, most social gaming products have CAC 70 to 85 percent of their LTV. You need money to acquire customers, so you’ll need a pretty special product or service to convince investors. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Companies like Clearbit have found ways to advertise to people like me late at night. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

Steve Blank

APRIL 20, 2021

Many of them get hung up on understanding how to select the right minimal viable product. He came up with the concept to simply the search for product/market fit by using an MVP Tree. Many startups fall into the trap of building toward a “mission” rather than a minimum viable product (MVP). Your mission is your baby.

Product 436

Product Viral Channel San Francisco 436

crowdSPRING Blog

SEPTEMBER 26, 2013

Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. The Definition of Advertising Has Never Been More Unclear | Adweek – crowdspring.co/15pL6DI. Five characteristics of a viral product – crowdspring.co/1aa5ZGk.

Social Media 96

Social Media Small Business Design Media 96

reidhoffman.org

NOVEMBER 12, 2013

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. We are the leader in the professional domain with viral growth. Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0”

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

crowdSPRING Blog

MAY 31, 2013

Three foolproof ways to price your startup’s product – [link]. How the Productivity Myth is Killing Your Startup | by Shanley – [link]. The Secret to Successful Product Design? Three foolproof ways to price your startup’s product – [link]. ” | by Chris Yeh – [link].

Social Media 94

Social Media Small Business Design Media 94

ReadWriteStart

APRIL 8, 2023

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. With the help of voice assistants, such as Siri and Alexa, you can purchase the product just by saying it while running errands. We will deliver product x every three months with free shipping.”

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Both Sides of the Table

JANUARY 17, 2011

The need for creativity extends well beyond product design. Yet most startups seem to constrain creativity to product design. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Many people are visual thinkers. That’s a shame.

Technical Review 356

Technical Review Framework Audience Media 356

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Similarly, mentioning viral marketing without specifics won’t assure fundability.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Viral is an outcome, not a strategy. Products are the new services.

Viral 228

Viral Marketing Startup Demand 228

crowdSPRING Blog

MARCH 15, 2013

The science of how temperature and lighting impacts our productivity | The Buffer – [link]. The science of how temperature and lighting impacts our productivity | The Buffer – [link]. Steve Jobs Had It Wrong: Why You Should Look To Consumers For Product Innovation | Co.Create – [link]. – [link].

Social Media 105

Social Media Small Business Design Media 105

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. social media advertising.

Social Media 125

Social Media Entrepreneur Retention Finance 125

ConversionXL

APRIL 4, 2017

You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. For instance, you can advertise on specific subreddits, which are sometimes incredibly cohesive tribes: If you can make the math work on paid advertising, it’s in infinitely scalable channel.

Channel 118

Channel Marketing Viral SEO 118

crowdSPRING Blog

MAY 2, 2014

Is Native Advertising Even Profitable for Brands? Interesting Facebook post on the viral potential of rumors … The strange truth about fiction – crowdspring.co/1rJBrCv. Marketers Not Prepared for Negative Feedback: New Research | Social Media Examiner – crowdspring.co/1mVP5ES. Copyblogger – crowdspring.co/1kl099w.

Social Media 96

Social Media Small Business Design Media 96

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. Video content allows advertisers to tell a more complex story than text or images alone. are a big reason why Linkedin has become a popular, if expensive, platform for B2B advertisers. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

The Startup Magazine

FEBRUARY 10, 2021

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. Enhance customer experience by incorporating different creative and trendy products that you know they’ll enjoy. And if you get viral content that spreads like wildfire, that is a sure-fire way to get an immense boost in sales.

Social Media 158

Social Media SEO Programming Technical Review 158

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), It is a pure advertising platform (like every site on the world). They do TV?

Analytics 151

Analytics Marketing Audience Channel 151