Steve Blank

NOVEMBER 2, 2009

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. These are great, but they are not repeatable by a sales organization. Who influences a sale?

Lean 263

Lean Silicon Valley Startup RSS 263

Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Gust

APRIL 20, 2014

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. See this anecdote by Steve Blank on how a hotshot sales executive can sink your startup.

CTO Hire 171

CTO Hire Fractional CTO Angel Investor Public Relations 171

YoungUpstarts

OCTOBER 15, 2018

A style guide can contain rules for any aspects of communication you want to be handled consistently by all who represent your company (customer service, marketing, public relations, sales, etc.). Just like other aspects of your business — sales, customer service, production, technical support, marketing, etc.

Social Media 210

Social Media Media Technical Review Channel 210

crowdSPRING Blog

OCTOBER 14, 2010

Startup Sales – Why Hiring Seasoned Sales Reps May Not Work – [link]. 40 Creative Advertisement for Inspiration – [link]. Internet Advertising Hits New Revenue Record – [link]. Crowdsourcing Effective Advertising – [link]. 40 Creative Advertisement for Inspiration – [link].

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

DECEMBER 13, 2013

Eliminate embarrassment, increase sales.” Eliminate embarrassment, increase sales.” Facebook Admits Organic Reach of Brand Posts Is Dipping | Digital – Advertising Age – crowdspring.co/1gJLZ0O. Eliminate embarrassment, increase sales.” “Consumers are embarrassed by their predilections.

Social Media 93

Social Media Small Business Design Media 93

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. I knew we were selling through a multi-level indirect sales channel. That’s a mouthful to say that our sales people didn’t sell our products directly to a customer.

Silicon Valley 213

Silicon Valley RSS Software Review Technical Review 213

Rembrandt Communications

JUNE 1, 2022

Plan Your Targeted Public Relations and Content Strategy Now. This is third-party credibility you can’t buy with advertising. If you want to reduce recession anxiety and money worries, work on your public relations and content strategy. That one call can lead to a feature story in your local newspaper… for FREE!

Public Relations 245

Public Relations PR Social Media Audience 245

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. My first career was spent building radio and television stations, then running the programming side of those businesses.

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

crowdSPRING Blog

JUNE 6, 2013

Sales Leads On A Small Budget – [link]. 50 Mindblowing Advertising Ideas That You’ll Surely Like | InstantShift – [link]. Creative Typography Used in Advertising – [link]. 50 Mindblowing Advertising Ideas That You’ll Surely Like | InstantShift – [link]. But sadly, just many puppies – [link].

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

APRIL 26, 2013

Don’t Use Social to Generate Sales; Make Selling Social | Advertising Age – [link]. Don’t Use Social to Generate Sales; Make Selling Social | Advertising Age – [link]. Don’t Use Social to Generate Sales; Make Selling Social | Advertising Age – [link].

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

NOVEMBER 3, 2010

Arming & Aiming: How to handle sales objections at a startup – [link]. 11 Ways Your Startup Can Deliver Support That Will Increase Sales – [link]. 11 Ways Your Startup Can Deliver Support That Will Increase Sales – [link]. Arming & Aiming: How to handle sales objections at a startup – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

JULY 28, 2010

Lies, Damned Lies, Statistics and Old Spice (sales have increased) – [link]. Advertising is fucked, says @jefffarvis – [link]. 33 Creative Examples of Smart Car Advertisements – [link]. Creative Uses of Stickers in Advertising – [link]. 30 Creative Personification Ads in Advertising – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

JULY 28, 2010

Lies, Damned Lies, Statistics and Old Spice (sales have increased) – [link]. Advertising is fucked, says @jefffarvis – [link]. 33 Creative Examples of Smart Car Advertisements – [link]. Creative Uses of Stickers in Advertising – [link]. 30 Creative Personification Ads in Advertising – [link].

Social Media 94

Social Media Small Business Design Media 94

Up and Running

MAY 1, 2014

Marketing and Sales Plan. What marketing and sales tactics will you be using? Highlight the key aspects of your financial plan, ideally with a chart that shows your planned sales, expenses, and profitability. Marketing and Sales Plan. Advertising. Will you be advertising online? Public Relations.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

crowdSPRING Blog

MARCH 22, 2013

How Do You Turn a $10,000 Investment Into $20 Million in Sales? How to Modernize a Public Relations Strategy That’s Stuck in the Dark Ages | Hubspot Blog – [link]. Creative Examples of Bus Stop Advertisement Ideas | GraphicMania – [link]. 30 Crazy Billboard Advertisement Ideas and Designs – [link].

Social Media 105

Social Media Small Business Design Media 105

crowdSPRING Blog

AUGUST 29, 2013

Rebuilding Startup Culture for Enterprise Sales — [link]. Facebook’s share of digital advertising growing fast, thanks to mobile | GigaOM – [link]. 26 Creative and Unique Advertising examples for your inspiration – [link]. 26 Creative and Unique Advertising examples for your inspiration – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

MARCH 25, 2012

We have written about many tactics that have worked in our own marketing efforts, such as public relations , goal-setting , branding , etc. QR code marketing has brought outdoor advertising into the 21st century by tying together the ancient art of cave painting with the modern art of website metrics. Outdoor and print.

Lean 98

Lean Channel Marketing Software Review 98

crowdSPRING Blog

NOVEMBER 14, 2014

Blurred Lines: Is Native Advertising Bad Or Good? This Simple Sales Trick Is Positively Brilliant – crowdspring.co/1wVhAUF. Google Reveals Who Actually Uses A Smartwatch | Co.Design – crowdspring.co/1uduwYD. What Your ZIP Code Says About You | Co.Design – crowdspring.co/1wq8nG0. crowdspring.co/1tA9EuP.

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

JUNE 20, 2014

If SaaS Products Sell Themselves, Why Do We Need Sales? If SaaS Products Sell Themselves, Why Do We Need Sales? Interesting SaaS data comparing Enterprise, Midmarket and SMB focused companies | by @ttunguz – crowdspring.co/T84wx4. A Dozen Things I’ve Learned From Marc Andreessen | by Tren Griffin – crowdspring.co/1vtlDaP.

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

DECEMBER 6, 2013

Mind blowing stats on where humans spend time v where advertisers advertise – huge disconnect! - crowdspring.co/1fDAHgT. Proof That Online Search Ads Can Boost Offline Store Sales - crowdspring.co/18UW2hI. PR spam is as real and annoying as advertising spam - crowdspring.co/1ic7T0V. ” - crowdspring.co/1iPxzhD.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

JULY 12, 2013

Penney failed with its no-sales selling | ThoughtGadgets by Ben Kunz – [link]. Global mobile advertising growing nicely, but North American market share is declining – [link]. Looks like Twitter will be a player with ad retargeting – [link].

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

MAY 30, 2014

The 39 Best Pieces of Sales Advice You’ll Hear This Year – crowdspring.co/1ojWm1U. The 39 Best Pieces of Sales Advice You’ll Hear This Year – crowdspring.co/1ojWm1U. The 39 Best Pieces of Sales Advice You’ll Hear This Year – crowdspring.co/1ojWm1U. What are the best Craigslist advertisements of all time?

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

FEBRUARY 24, 2010

116 Creative and Funny Advertisements for Inspiration – [link]. Excellent post by @msuster on the dangers of startups relying on sales channels – [link]. 116 Creative and Funny Advertisements for Inspiration – [link]. Very cool sliding CSS labels from @dharder – [link]. How Social Is Too Social?

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

MAY 17, 2013

Which are some of the funniest, most clever advertisements? 20+ Effective Public Interest Ads – [link]. Creative advertising by the clothing brands – [link]. Creative advertising by the clothing brands – [link]. Tesla sales beating Mercedes, BMW and Audi |CNNMoney – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

SEPTEMBER 26, 2013

Facebook Login Reduces Ecommerce Sales (Case Study) – crowdspring.co/15aPEmB. Facebook Login Reduces Ecommerce Sales (Case Study) – crowdspring.co/15aPEmB. SaaS Manifesto: Part Two – It’s Time to Build a Real Sales Team // Peter Levine – crowdspring.co/18qcZ2n. How to hire – crowdspring.co/15u6LKW.

Social Media 96

Social Media Small Business Design Media 96

crowdSPRING Blog

JULY 19, 2013

Advertising’s Kodak moment – [link]. How Facebook, Twitter, and Pinterest Sharing Affects Sales | MarketingProfs – [link]. The drooling over the potential of native advertising is becoming silly – [link]. 75+ Vintage Advertisements – Looking For Retro Inspiration? – [link]. ” [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

APRIL 12, 2013

7 Sales Secrets From My Best Sales Day Ever | by Chris Brogan – [link]. The 48 Types of VP Sales. You don’t understand sales. 7 Sales Secrets From My Best Sales Day Ever | by Chris Brogan – [link]. Here are some of the links that I’ve liked and shared this past week! Just try not to laugh!

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

JUNE 6, 2014

Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing | WSJ – crowdspring.co/1h6bKMW. Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing | WSJ – crowdspring.co/1h6bKMW. How to Outsource without the Headache | Tech Cocktail – crowdspring.co/1hyLg7A.

Social Media 94

Social Media Small Business Design Software Review 94

crowdSPRING Blog

MARCH 13, 2014

New Jersey Votes to Block Tesla’s Direct Sales – crowdspring.co/1gnUjAX. Best Cities For Freelancers | Business Insider – crowdspring.co/1eklyfu. Best online ad placement ever – pic.twitter.com/vr6YDL22lw. NASA finds big payoffs in crowdsourcing | VentureBeat – crowdspring.co/1kK7Sll.

Social Media 96

Social Media Small Business Design Media 96

crowdSPRING Blog

DECEMBER 27, 2013

How to Shorten Your Sales Cycle and Avoid Wasting Time – crowdspring.co/18DA191. How to Shorten Your Sales Cycle and Avoid Wasting Time – crowdspring.co/18DA191. How To Stay Focused In An Open Office | Fast Company – crowdspring.co/1hilYpF. Good tips on firing people who don’t fit – crowdspring.co/1fFt0n7.

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

MAY 23, 2014

A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. The Price Is Right: For Early-Stage SaaS Companies, It Needs To Be | TechCrunch – crowdspring.co/1j0ToYh.

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

JUNE 21, 2013

Identifying Pain is the First Step in a Sales Process – Here’s How | by Mark Suster – [link]. Identifying Pain is the First Step in a Sales Process – Here’s How | by Mark Suster – [link]. | New York Magazine – [link]. 4 Things You Must Do to Hire the Perfect Candidate | [link] – [link]. ” – [link].

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

MARCH 7, 2014

The Sale After The Sale: The New Reality Of Selling Display Ads - crowdspring.co/P1Tb07. Top 50 Startups To Work For After College | Business 2 Community – crowdspring.co/1kJbIIh. 7 Things Marketers Can Learn From 2,616 Viral Headlines. ripenn - crowdspring.co/1gSudHW. Responsive, adaptive, mobile or native?

Social Media 98

Social Media Small Business Design Media 98

Rembrandt Communications

NOVEMBER 13, 2018

Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. Que the angelic music…) Start public relations (PR) activities. How to […].

Public Relations 170

Public Relations Small Business PR B2B 170

crowdSPRING Blog

FEBRUARY 7, 2014

Four Keys to Sales Success | Inc by Howard Tullman – crowdspring.co/1fkx7V6. Simplifying the UX of Your Sales-Driven Website to Increase Conversions – crowdspring.co/1fdzKta. Why Chicago needs to stop playing by Silicon Valley’s rules | by Adrian Holovaty – crowdspring.co/1f87594.

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

NOVEMBER 18, 2011

The video above is a fun look at the obsession people have with cats in online videos and advertising. Lean Marketing: Facebook advertising for newbies – [link]. 5 rules of small business advertising success – [link]. Lean Marketing: Facebook advertising for newbies – [link]. – [link].

Social Media 96

Social Media Small Business Design Media 96