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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. A new paradigm.

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How to Raise Prices for Existing Customers

ConversionXL

Price Intelligently recommends one to two price changes each year : The companies we’ve seen with the most success with revenue and adoption are reviewing pricing at least once per quarter and making tweaks or changes every 6 to 9 months. Case study: Netflix’s “lost year” and a shot at redemption. Six months have passed.

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10 random online resources for Entrepreneurs (2010 version)

crowdSPRING Blog

The columnists cover everything from media to finance to advertising to economics and I benefit from them all. We spend more time gazing into the screen than we do gazing at our own children and the software we use says a great deal about us a s people. Computer application s are our lives, right?

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How to Use Social Media To Drive Sales

ConversionXL

According to Forrester the low numbers could be due to the relatively short measurement period (30 days)and the size of the companies the data is based upon (only large scale e-commerce sites). Having a few discounts codes and sweepstakes here and there won’t hurt either. Featured image credit.

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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. However, what really matters is the ease of the redemption process and the rewards available. Virtual training academy Treehouse teaches beginners coding, app development, and business skills.

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Twitter Link Roundup #284 – Late Summer Resources for Small Business, Startups, and Design!

crowdSPRING Blog

But back now to reality, and I some small measure of redemption, because it’s time for the set of links and articles that we shared with you over the past week on our crowdSPRING Twitter account (as well as my own Twitter account )! Hypnotizing Doodles Show The Beautiful Side Of Coding crowdspring.co/1TlzwSp. crowdspring.co/1fcVKcv.