Remove Advertising Remove SEM Remove Technical Review Remove Vertical
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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

Below is a recap of some of September’s Israeli tech headlines: Investment rounds. Started in 2008 by Eran Gilad, Yaniv Ben-Arie, Asaf Shtekler and Niv Singer, the company has a headcount of 15 in Tel Aviv and works with Israeli agencies and advertisers. Innovid raised $4.1 calcalist ]. calcalist ].

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Where does growth hacking come in? Image source.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Reviewing a competitor’s online presence helps me understand how to differentiate my client. What I’m looking for are common trends within that vertical. reviews, trust). You can also get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.

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eCommerce: A VC Story [guest post]

VC Cafe

Today’s e-consumers are reaping the benefits of eCommerce’s cornerstone: Superior technological innovation. For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support.

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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Reviewing a competitor’s online presence helps me understand how to differentiate my client. What I am looking for is common trends within that vertical. I analyze the story the competitors tell with their landing pages, their site UX, and transparency (reviews, trust). The lean, aggressive ones do. Functional Investigation.

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Good to Great to Excellent: A Roadmap

www.launch.co

5 star rating (it would be more if we didnt have early technical issues). Competition is fiercer, winners win more and every vertical has many more losers. There are tons of ways to do this from net promoter score to watching your actual reviews in the App Store. It would be close, and it maintains a 4.5/5