This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The Ontario, Canada-based Location Based Marketing Association (LBMA) earlier this month launched LMBA Singapore, its new regional chapter focused on promoting and supporting Asian companies working on location-based services (LBS) market through collaboration, education and research.
Yongfook, as he is better known in Singapore’s tech entrepreneurship circle (we first wrote about him in 2009 ), is an avid cook and the former director for Japan-based online recipe network Cookpad in charge of its international business. “The man is an eating machine!” ” Going Local. .
The first logical step when you are based in Singapore is to start in a market you are most comfortable in conquering. It is logical and sometimes it is the right choice starting from Singapore, sometimes not. There are three market categories that startups from Singapore are likely to address: 1. Regional from day one (RD1).
You’re unlikely to have heard of Singapore-based creative agency Imaginary Friends Studios – unless you’re in the fields of film, games or animation. I was officially trained in graphic design and advertising but with a strong passion in art since young. Tell us a little about yourself.
This budget definition includes website development and content, email marketing, search engine optimization, online advertising, social media community management and advertising, amongst others. Singapore – A Bright Spot For Digital Marketing.
Techventure 2011 – one of Asia’s topmost events for the venture capital community to engage with the latest technology entrepreneurs organized by Asiasons WFG and presented by National Research Foundation (NRF) and Singapore Venture Capital and Private Equity Association (SVCA) – will celebrate its 15th year on October 13 and 14.
In Singapore, online and mobile shopping is set to enter a new phase. 2011 was a splendid year for mobile commerce in Singapore , and 2012 promises to be an even better year as more and more Singaporeans turn to their mobile devices to shop on-the-go. Mobile Commerce On The Rise. Shopping Becomes Even More Social.
For Singapore businesses wanting to grow, overseas expansion may even be a necessity considering the small size, population of this country. Any small and medium level enterprise that has its headquarters in Singapore is eligible for this Grant. The company should have an annual turnover of less than 100 million Singapore Dollars.
During the recent launch of Blackberry 7 OS in Singapore, Research In Motion (RIM) executives had shared that Southeast Asia was a potential hotbed of application developers with whom they were keen to work with. Do you have any interesting statistics about the number of apps developed per country for this region?
For example, you’ll find out how the mobile industry is placing their bets on explosion of smartphone usage in the region with mobile applications and mobile advertising, or about Asia’s cleantech boom with the focus on electric cars, electronic waste recycling and even solar powered lights.
Robert Davis of Davis Advertising Inc put this beautifully when he said, ‘My job is to develop and communicate my vision.’. Nigel Collin will be speaking on “ Enterprising Creativity To Drive Digital Innovation And Obtain Commercial Results &# at the upcoming ad:tech Singapore 2011 on Jun 16-17.
The sticky engine of growth entails retaining customers through minimizing attrition while growing slowly, the viral engine comprises exponential growth through word-of-mouth means, while the paid engine looks at advertising and other costs (sales staff) to drive growth.
Ways to tackle this challenge, according to Amreet Singh and Yuva Viswanathan, founders of RedWhite Apparel, a small business specializing in long-distance cycling apparel in Singapore, are to use paid social media, expand complementary product portfolio, and cultivate great customer service that generates repeat sales in the long term.
Print media in Singapore is not quite spiraling towards doom like its counterparts elsewhere in the world, not with its state-backed media still clinging on to its dominance in the country’s media landscape. Denise: Print in Singapore is subject to the constraints of censorship.
With greater proportions of ageing consumers afflicted by osteoarthritis, overweight (maybe less prevalent in Singapore), muscle loss, menopause (women) and erectile dysfunction (men), new medical and healthcare opportunities abound. One of the best examples of an age-friendly business is Apple.
GET4X is a Singapore-based technology startup that looks at simplifying the process of how Singaporeans exchange their foreign currencies. GET4X basically offers an online site as well as an iOS mobile app that allows users to compare foreign exchange rates from various money changers in Singapore. Archaic, to say the least.
Anime Society of Singapore). Put together, a “social marketology” plan should encompass all dimensions of online marketing, ie social, SEO and Pay Per Click (eg display advertisements). Through extensive brainstorming and mind-mapping, broad segments (e.g. These groups can then be targeted more precisely.
With more shoppers, more sales, more shipping, more advertisements, and more product demand, there’s (so much) more potential for something to go wrong. Your Service, a global service education and management consultancy firm with offices in the United States and Singapore. He is the founder of UP!
Traditional ways include promoting one’s link on emails, websites, advertisements, and stores, as well as engaging one’s employees to be advocate. You can actually find a similar technology here in Singapore with Y-Find technologies. If content is fire, social media is gasoline. Insourcing Youtility.
Many marketers also agree, but for a totally different reason – eight out of ten Singapore-based marketers surveyed in a recent study say that mobile will be one of the most important tools to engage with customers in the next two to three years. “Clearly, mobile devices are a key way to connect with audiences in Singapore.
But blogshopping – shopping online via blogshops – has indeed taken off in a very big way: according to a LiveJournal survey, some 480,000 people visit LiveJournal-hosted, Singapore-based blogshops every month with an intention to shop. LiveJournal is one of Singapore’s largest online portals.
Building a following may mean subsidiary investments – for example, in advertising. LinkedIn, Facebook and Twitter all allow companies with small budgets of just a few US dollars per day to advertise through suggested posts, recommended followers and other means. Remember, you’re the newbie!
Being able to pitch to the right audience at the right time can thus prove to be a very effective method of advertising. How to run advertising on a tight budget. Before going ahead with Paid Search Engine advertising make sure that you are equipped with –. This offers tremendous flexibility and control on your ad spend.
The Founder Institute has just opened its 2012 Summer intake in Singapore. The Institute supports founders in a wide range of industries, including digital media, software, biotech, cleantech, e-commerce, advertising, consumer electronics, and the Internet. You can apply for the program here.
Social media practitioners and enthusiasts in Singapore, rejoice – Social Media Week Singapore 2013 is upon this month, and will see over 30 free-to-participate events scheduled across 18-22 February. “There has never been a better time to discuss the impact of social media and technology in shaping our societies.
Singapore-headquartered big data and mobile advertising company AdNear recently tracked a total of 4676 Singapore-based mobile users in the shopping districts of Chinatown, Marina Bay Sands and Orchard Road over Chinese New Year weekend, and what they found out can be surprising.
The problem with most out-of-home (OOH) advertising – billboards, large digital screens, etc – is that marketers have absolutely no idea how to measure its effectiveness. How can advertisers truly be sure that passers-by actually look up at those ads, however large and dynamic they are? Well, you can’t.
Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. Local businesses in Singapore report up to 5x increase in repeat business , up to 7x increase in fan acquisition rates and 10x increase in word of mouth.
Asia has proven to be an instrumental market for businesses to break into, and as the CEO of a successful Singapore-based startup, I get asked a lot of questions from fellow CEOs and entrepreneurs about doing business here and how to grow their companies across Asia.
Singapore-headquartered location-aware mobile advertising platform AdNear earlier this week announced its foray into the Southeast Asian markets of Malaysia and Indonesia, opening up its platform for advertisers who are looking to enable precision advertising on consumer mobile devices in those countries.
If you’ve ever been to Singapore’s Midview City – one of the country’s newest “integrated business hubs&# – you’ll probably agree with me that it’s one dreary and depressing complex located in the middle of nowhere. He did that for one and a half years, before he returned to Singapore.
This agreement hope to build a business and technology ecosystem around the media and advertising sectors and to grow more successes along the lines of A*STAR start-up Knorex. Publishers and advertisers can create quick content for eye-catching mobile and online advertisements without having to invest in expensive content authoring tools.
Ogilvy & Mather is one of the most well-known international advertising, marketing and public relations agencies. But when it comes to incorporating technology into marketing for brands, the stalwart has been willing to cede a point to a particular startup in Singapore. Headline image via Joel Saget/ AFP/Getty Images.
Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. “I didn’t even know who Mark Zuckerberg was back in October 2015.
Twitter last week announced that it has opened its office in Singapore, officially designating it as its headquarters for the Asia Pacific region. The news comes as Twitter CEO Dick Costolo abruptly indicating that he would be stepping down amid increasing scrutiny of the company’s slow user and revenue growth.
One such mobile marketing solution to recently enter the Singapore market is New York-based Elephanti , a mobile app that aims to help reconnect consumers with offline stores. Interestingly, for merchants Elephanti offers a “pay per check-in” advertising model on the mobile app.
As a Singapore-based small or medium enterprise (SME), you probably have already realised that the local market may just be a little too small for your business ambitions. Exports have always played a large part of Singapore’s economy – total exports stood at S$518.9 – Grants to help SMEs defray costs.
The Singapore-based startup will be looking to introduce, in the near future, a ‘virtual pet’ feature so non pet owners can also participate, as well as casual type games for users to play and earn points they can use to buy virtual goods and accessories for their pets (think Neopets ). ” The Aiiooo team.
last week launched a new series of mobile advertising products in its Southeast Asian markets targeted at helping businesses reach their consumers via the device they’re almost always embracing. s proprietary targeting algorithms help advertisers reach audiences based on interest and content consumed within Yahoo!
DesignCrowd is the one stop solution for different kinds of graphic designing like website, logo, brochure, flyers, T shirts, business card or even banner advertisement. Graphic designers from small republics like Singapore and other Southeast Asian countries can also become proud members of this forum and get worldwide exposure.
Weve had people from Australia and Singapore. Advertisement. "Its been a great way to meet people," says Hertz, whose suite goes for $99 a night and is occupied about half the time. Weve hosted some interesting tech entrepreneurs. And the money is nice, too." To post a comment, log into Facebook and then "Add" your comment. Contact Us.
I also visited Japan, Melbourne, Singapore, and a few places like that. I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. I still made money from advertising that went on the website. Case study 3: Mini bikes.
Because Singapore had blazed the trail before them. And so, starting with its Changi Airport and expanding to businesses throughout the nation, Singapore set out to become the uplifting service capital of the world. For Singapore and Mauritius, the literal survival of their citizens depended on their making a change.
It is a platform where you can hire freelance writers from Singapore. We suggest you follow this digital publication if you are looking to improve the UX of your product or website as it also delivers digital marketing news like social media marketing, SEO , PPC advertising, content marketing and responsive web design twice a week.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content