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Why Hulu is the OPEC of Online Video

Both Sides of the Table

Once this new service became popular then the media companies could control the rules of distribution & advertising. They monetize via high-priced advertisements during the prime-time airing on TV, via syndication to international audiences or less-watched channels after the original series has run and via DVD sales in retail channels.

Video 292
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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Reproduction without explicit permission is prohibited. All Rights Reserved. startupcto

Equity 74
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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke.

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How to Plan Your Social Integration Strategy

mashable.com

My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.). Sure, Facebook will almost always be the dominant player in share-of-logins, but we’ve seen the other players account for up to a combined 60% share of social logins.

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5 Essential Spreadsheets for Social Media Analytics

mashable.com

This tool also includes basic social network analysis (building friend/follower information, twitter profiles etc]. Social Media Lists. Social Network Lists. Social Media. Social Networking. Advertising. Social Good. Social Media. social networking.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a social network (like Facebook). It is a pure advertising platform (like every site on the world). Most brands have no idea what to do on YouTube.

Analytics 151
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4 Considerations for Expanding Your Startup to International Markets

mashable.com

With the help social networking tools it has became much easier for start ups to venture in the competitive market. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc. All Rights Reserved. Publisher Platform (P3).

France 77