Both Sides of the Table
SEPTEMBER 17, 2013
In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. We like sight, sound & motion.
YoungUpstarts
JUNE 18, 2020
You keep wondering if businesses still want creative, animated videos. Animated videos are not going anywhere. Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. Believe it or not, the animation video gained over 1.5
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Duct Tape Marketing
FEBRUARY 6, 2025
With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. This is John Jantsch. My guest today is Emily McGregor.
ConversionXL
NOVEMBER 10, 2021
If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?
Startup Professionals Musings
DECEMBER 5, 2021
It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. That’s a double death wish.
Steve Blank
JUNE 8, 2021
How would customer interviews work via video? After teaching remotely for the last year, we’ve learned that customer discovery is actually more efficient using video conferencing. For the final Lessons Learned presentation many of the eight teams presented a 2-minute video to provide context about their problem.
Startup Professionals Musings
DECEMBER 30, 2020
That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Start with a range of platforms, including social media, advertising, and a great website. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.
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