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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. We like sight, sound & motion.

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Low Budget, Big Impact: Crafting Video Ads with Humor

Duct Tape Marketing

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. This is John Jantsch. My guest today is Emily McGregor.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

How would customer interviews work via video? After teaching remotely for the last year, we’ve learned that customer discovery is actually more efficient using video conferencing. For the final Lessons Learned presentation many of the eight teams presented a 2-minute video to provide context about their problem.

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Start with a range of platforms, including social media, advertising, and a great website. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

Most consumers now use their online access from smartphones and tablets to interact with social networks, product reviews, and monitor the videos of culture influencers around the world. Most experts agree that these people now create and grow more trends than classic push advertisements.

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.

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