Startup Professionals Musings

NOVEMBER 27, 2011

Viral marketing. Viral marketing costs real money, but is often worth it. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. No SEM plan means you are missing a huge marketing opportunity. Streaming video. Pay per click (PPC).

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Internet SEM Wiki Viral 239

Startup Professionals Musings

DECEMBER 30, 2020

That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Start with a range of platforms, including social media, advertising, and a great website. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

Startup Professionals Musings

OCTOBER 30, 2010

This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Viral marketing. Viral marketing costs real money, but is often worth it. Pay per click (PPC). " Examples include give-aways, contests, and celebrity stunts that grab attention.

Internet 224

Internet SEM Wiki Entrepreneur 224

Both Sides of the Table

JANUARY 12, 2014

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be. Underbelly.

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SEM Viral Marketing Widget 379

Both Sides of the Table

MAY 23, 2012

This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television. Businesses are also one-click from advertising through Google and now Facebook.

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Venture Capital Technical Review LP Mobile 347

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Campaign Cost Viral Marketing 167

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

YoungUpstarts

JUNE 18, 2020

Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. They also have immense viral potential on social media. A New Approach to Advertising and Communication – the Maybank Project. How about Online Events?

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Video Advertising Technical Review Viral 229

YoungUpstarts

SEPTEMBER 4, 2013

And Sheehan may know a little about marketing and advertising – the associate professor of advertising at the S.I. Books & Reviews advertising book book review Brian Sheehan creative industry Loveworks marketing Saatchi & Saatchi'

Technical Review 159

Technical Review Afghanistan Iraq Brazil 159

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution. That being said, virality is a matter of more than luck. About the Author.

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Viral Campaign Social Media Audience 70

YoungUpstarts

SEPTEMBER 15, 2011

The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. We offer a variety of platform services, including advertising and payment services to help developers monetize their applications.

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Developer Asia Thailand Singapore 207

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Total raised: $29.5mm.

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Partner New York City Cofounder Syndicate 240

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo If you want to scale faster you’ll need venture funding, both because of the anemic revenue, and because otherwise you can’t afford to advertise. Think: GoDaddy).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. They have more page views than even Google.

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Social Network Networking Internet Technical Review 318

The Next Web

DECEMBER 4, 2013

With an innovative product in the consumer payment space, the company had viral-ready content. Its social media and editorial advertising strategy clearly put the product first. Take good care of them, and organic, viral sharing may welcome your product to the marketplace. Target influencers. Startup Example: Sprout It.

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Social Media Media Viral Startup 158

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. It is absolutely MVP of advertising. I guess this video won’t go viral, then!

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Viral Video RSS Audio 354

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. 5) Embracing social advertising and retail , as well as the exciting opportunities offered by mobile and geo-location technologies.

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Technical Review Software Review Customer Social Media 187

Both Sides of the Table

SEPTEMBER 17, 2013

Content can go viral – the highest quality stuff is shared. The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers. So what happens when production is reduced by 99% and distribution bends to infinity?

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Video Technical Review Distribution Aggregator 339

The Startup Magazine

NOVEMBER 9, 2019

Misconception #2: Once Your Website Is Launched, It Will Instantly Go Viral. No matter how minimalist or visually appealing a website is, it will never go viral unless the owner takes the necessary steps to make it happen. All you have to do is give your design specifications and they’ll take it from there.

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Web Design Developer Software Review 100

YoungUpstarts

JUNE 21, 2013

Poorly chosen text colors that make them difficult to read, third party advertisements, and unnecessary graphics that slow down the site and get in the way of the customer should be avoided. Consider also some of the sites you’ve visited that were not well designed.

Marketing 153

Marketing Startup Technical Review Viral 153

YoungUpstarts

JULY 4, 2019

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. The resulting video, “Ronaldo in Disguise,” became an immediate viral sensation. Going Viral. There was a time when “viral” simply referred to, well, viruses. The shoot was on.

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Viral Video Spain Internet 127

Both Sides of the Table

FEBRUARY 7, 2011

From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. Meebo gained traction because there’s was viral component when users wanted to tell their friend.

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Connecticut Cofounder Silicon Valley Web 286

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Paid advertising channels follow the same pattern. Why has growth hacking so strongly resonated with the startup community? 05 percent CTR on Facebook in 2011.

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Technical Review San Francisco Software Review Distribution 150

YoungUpstarts

JUNE 24, 2012

It’s far more complicated right now to keep a bad experience from hurting your business, viral marketing can fire back. The old-fashioned advertising may or may not work for your business, reason why Facebook now bets on promoting your posts instead. You need to interact and have a dialogue if you want to make the most of it.

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Social Media Media Stock Clickthrough 231

YoungUpstarts

APRIL 21, 2013

The sticky engine of growth entails retaining customers through minimizing attrition while growing slowly, the viral engine comprises exponential growth through word-of-mouth means, while the paid engine looks at advertising and other costs (sales staff) to drive growth. There are principally three engines of growth in any startup.

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Lean Technical Review North America Startup 193

The Next Web

AUGUST 19, 2013

This channel is also quite fast because it’s easy to test ­­ just make sure you have someone who has experience dealing with online advertising platforms. You can also merge this channel with inbound marketing as it is not that necessary to advertise your product ­ you can advertise the content that leads to using your product.

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Belarus Viral Channel Startup 137

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Reply Marco , on October 7, 2010 at 1:38 pm Said: Hi Steve, thanks for the awesome post, but, what was question #4? Keep teaching!

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Customer Development Web Developer Customer 228

ConversionXL

MAY 27, 2022

Companies like Clearbit have found ways to advertise to people like me late at night. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. Curious about the impact of virality on revenue, he dug into demand generation campaign data. Why am I mentioning Clearbit?

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Demand B2B Distribution Channel 124

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

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Viral Marketing Startup Demand 228

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Similarly, mentioning viral marketing without specifics won’t assure fundability.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. 5 Integrate with social advertising and technologies. Embrace and integrate social CRM with social advertising and retail as well as the emerging opportunities offered by mobile apps and geo-location technologies.

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Technical Review Software Review Customer Social Media 100

reidhoffman.org

NOVEMBER 12, 2013

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. We are the leader in the professional domain with viral growth. Here, we argue that we have a viral product that creates a network that possesses network effects.

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Entrepreneur Viral Revenue Networking 111

ConversionXL

APRIL 4, 2017

You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. For instance, you can advertise on specific subreddits, which are sometimes incredibly cohesive tribes: If you can make the math work on paid advertising, it’s in infinitely scalable channel.

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Channel Marketing Viral SEO 118

The Startup Magazine

FEBRUARY 10, 2021

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. And if you get viral content that spreads like wildfire, that is a sure-fire way to get an immense boost in sales. This research will help you fine-tune your margins while offering competitive rates. Create a Loyalty Program.

Social Media 158

Social Media SEO Programming Technical Review 158

crowdSPRING Blog

MAY 2, 2014

Is Native Advertising Even Profitable for Brands? Interesting Facebook post on the viral potential of rumors … The strange truth about fiction – crowdspring.co/1rJBrCv. Marketers Not Prepared for Negative Feedback: New Research | Social Media Examiner – crowdspring.co/1mVP5ES. Copyblogger – crowdspring.co/1kl099w.

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Social Media Small Business Design Media 96

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. social media advertising.

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Social Media Entrepreneur Retention Finance 126

YoungUpstarts

MARCH 18, 2015

Here are just a few ways that might be manifested in 2015: More Brands Advertising. While previous stereotypes of the gaming industry have led some advertisers to steer clear of this market – it is not clear that may not be the best move. This will increase supply and improve ROI for advertisers. Changes in Ad Delivery.

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Mobile North America Marketing Technical Review 100