Advisory Board Customer Development Part-Time VPE 
Steve Blank
OCTOBER 19, 2009
I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product. At the time this was a pretty controversial decision.
Steve Blank
OCTOBER 5, 2009
I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. We’re building a supercomputer.”
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