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But the early customers all compared it to MySpace. This was 2004, and we had never even heard of MySpace, let alone had any understanding of socialnetworking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that socialnetworking was core to our business.
By taking these guiding traditional principles and marrying them with the right online plan and cloud-based to platforms, you can quickly and easily deliver modern customer service that seamlessly integrates with socialnetworks.
Each has its own iterative process: customerdevelopment and agile development respectively. Ive spoken in some detail about a specific pivot that we went through at IMVU , when we decided to abandon the instant messaging add-on concept, and switch to a standalone instant messaging network. Heres what it looked like.
And with advances in technology and social media — along with the current boom in personal and professional communities — those who adopt customer reference programs must think much more broadly about the forms advocacy can take. Enthusiastic references are extremely valuable to a business.
Steve Blank on Lean CustomerDevelopment. Socialnetworking. Social/Sharing. share Powerpoints and docs with customers. Create your own socialnetwork. free enterprise socialnetwork. Executive / AdvisoryBoard Compensation. Crescendo Networks. Social CRM.
Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of CustomerDevelopment/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on.
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