Duct Tape Marketing

APRIL 11, 2022

Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. By ignoring customer referrals or not incorporating customer referral program ideas into your marketing strategy, you're missing out on a valuable source of revenue. Referrals are invaluable to any business.

Programming 97

Programming Small Business Advisory Board B2B 97

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well. . #

B2B 42

B2B Metrics Marketing Startup 42

BeyondVC

DECEMBER 15, 2005

Lesson #3, if you sell into a large financial services player, either be well networked, come in through a partner, enter from the bottom up, or go to revenue generating groups with money and buying power. On the top down approach it is all about having credibility. This takes time but can be doable.

Advisory Board 78

Advisory Board New York Dividend Sales Cycle 78

BeyondVC

DECEMBER 15, 2005

Lesson #3, if you sell into a large financial services player, either be well networked, come in through a partner, enter from the bottom up, or go to revenue generating groups with money and buying power. On the top down approach it is all about having credibility. This takes time but can be doable.

Advisory Board 60

Advisory Board New York Dividend Sales Cycle 60