ConversionXL

APRIL 29, 2013

When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. But here’s where data gets facinating. As click through rates decrease, the value per visitor increases. Why is that?

Campaign 130

Campaign Email Framework Clickthrough 130

Occam's Razor

JULY 12, 2010

You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! It is important to point out that I am not affiliated in any way with any of these tools / companies. Clean into the three desired categories. Why is this cool?

Analytics 97

Analytics Viral Web Mobile 97

VC Adventure

MAY 10, 2020

After its enactment but before it was implemented, there were questions about the SBA’s “affiliation rules” which can disqualify companies if the aggregated number of employees at affiliate companies is greater than 500. The program sparked confusion from the start.

SBA 77

SBA Affiliate Los Angeles Cap Table 77

Occam's Razor

JULY 18, 2011

Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Four simple metrics that help you understand how effective you are in the acquisition stage of your email marketing. More ideas here and here.

Metrics 138

Metrics Campaign Email Marketing 138

Growthink Blog

AUGUST 15, 2010

Civic pride and relationship values of affiliation with top-notch colleges and universities - of course. He points to innovations like Amazon’s ongoing transformation of the ecommerce experience – none of which would be considered breakthrough technology, but which in their aggregate have brought unprecedented consumer productivity gains.

Technical Review 59

Technical Review Affiliate Aggregator Government 59

Both Sides of the Table

FEBRUARY 21, 2010

They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now. The problem is that the average value of products that sell on affiliate networks is sub $100.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

ConversionXL

NOVEMBER 23, 2022

If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size).

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

MARCH 23, 2010

There is always one exception to the rule. :) It can be of some value to take aggregated data about your visitors (especially those that converted) and put it into your corporate data warehouse where all other data of your company sits. But even if 110% of the signs point to that first make sure you have aggregated all the marginal gains.

Analytics 119

Analytics Web Metrics Channel 119

Jeff Hilimire

APRIL 19, 2012

Here’s my Dropbox affiliate link if you want to try it out. Aggregating all of this into a professional task management tool has made me much more productive. For cloud storage I decided to use Dropbox to its fullest – I signed up for the Pro 50 plan which is $9.99/month month and gives you 50 gigs of space.

Email 56

Email Cloud Software Review Affiliate 56

www.peterdrew.net

OCTOBER 23, 2010

Recent Comments Peter Drew on Trust SEO – Part 7 Seo Bank Automation Steve Evans on Trust SEO – Part 7 Seo Bank Automation Peter Drew on Trust SEO – Part 7 Seo Bank Automation John Gaydon on Trust SEO – Part 7 Seo Bank Automation Peter Drew on Trust SEO – Part 7 Seo Bank Automation jgriffin on Trust SEO – Part 7 (..)

Web Development 40

Web Development Coder Web Developer 40

Up and Running

NOVEMBER 12, 2014

The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. Your compliance obligations will surge once your business starts the process of offering securities to potential investors—so start early. Set a Fundraising Goal.

Equity 125

Equity SEC Technical Review Security 125

Occam's Razor

JANUARY 28, 2013

I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! So I click on the back button. (In

Web 165

Web Design Marketing Security 165

Occam's Razor

APRIL 21, 2014

Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up. So a very long way of saying that if you do anything to generate traffic, always use campaign tracking parameters. Fruition Internet Marketing.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

FEBRUARY 26, 2020

organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link). Aggregate costs and results in a tool like Google Data Studio or BigQuery. In some cases, there’s no internal campaign name on the platform from which the link is shared (e.g., As a result, a large portion of traffic will lack a campaign value.

Analytics 118

Analytics Campaign Email Channel 118

www.pakman.com

SEPTEMBER 27, 2012

However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. ” Users tend to aggregate around platforms and content they identify with (organized around demographics, topics like movies or restaurants, shopping, etc.)

Social Media 47

Social Media Vertical Advertising Distribution 47

YoungUpstarts

JULY 31, 2019

Aggregate or Affiliate marketing. Influencers are social media experts, so if their audience are your potential customers it makes sense to get them promoting your product. Judicious gifting of the article you wish to promote and/or a one-off payment can generate a startling increase in traffic to your website.

Customer 133

Customer Product Social Media eCommerce 133

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. Cool dashboards matter—whether or not you want them to. Define the dimension.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Duct Tape Marketing

JANUARY 4, 2016

Using Hootsuite, you can set up a stream that will aggregate all of the conversations about your brand even if they don’t tag you in it. Sure you can buy ads on pretty much any website, or you could find great affiliate networks that will promote your products day and night.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

David Teten

DECEMBER 3, 2019

Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Affiliates! Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MARCH 16, 2016

Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry. Seeing an improvement in your aggregate NPS is nice, but the real value comes in the feedback from follow up questions. Then, you break up responses into three chunks: Promoters (9-10).

.Net 48

.Net Metrics Retention Aggregator 48

Professor VC

JANUARY 17, 2008

While currently free to angel groups, their business model revolves around aggregating the angel investment data. According to their research, overall returns on group-affiliated angel investments average to a 2.6X According to their research, overall returns on group-affiliated angel investments average to a 2.6X

Pre-Money Valuation 28

Pre-Money Valuation Angel Investor Angel Groups Valuation 28

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). Where is it? Most likely in Excel. Where is it?

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits. Total revenue.

Analytics 124

Analytics Web Acquisition Metrics 124

VC Cafe

JULY 15, 2011

They plan to scale by using ecommerce aggregators as affiliates. The cost is only $10 per month, and they hope to attract the SMB market which currently isn’t served by Cisco or Juniper. Lassoit – a more personal way to learn a language.

Israel 99

Israel Incubator Startup Florida 99

Agile VC

MARCH 30, 2012

Lots of people more forward-thinking than me have rightly said that data is a powerful asset and aggregating, mining, and making it useful will be a core element of many businesses currently being built. Their first revenue stream is simply inserting affiliate links to e-tailers into the pinboards that users create.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

VC Cafe

JULY 5, 2010

PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV. All the peripheral services are profitable, but there was no place that aggregated everything under one roof. we today aggregate 30,000 conferences on the site. Hanover city in Germany for example, lives solely on conferences!

Aggregator 84

Aggregator Israel Caching PHP 84

The Equity Kicker

AUGUST 18, 2015

Aggregate inventory from other sites e.g. through affiliate programmes – scale comes quickly with this strategy, but adding enough value to become sticky can be challenging. Pay for inventory – I think this only works at the very earliest stages, and even then I’d be careful.

Seattle 60

Seattle Affiliate Aggregator Demand 60

Occam's Razor

AUGUST 6, 2007

Are your email, affiliate, other marketing campaigns yielding low bounce rates? In addition to looking at just the aggregate levels (the row marked Total in below report) also look at each key phrase…… In this ClickTracks report notice that each key word / key phrase performs differently, and it also differs by search engine.

Metrics 121

Metrics Analytics PPC Campaign 121

Version One Ventures

MAY 27, 2015

Aggregate readily accessible inventory. A last strategy is to aggregate inventory that’s already listed out there, for example through affiliate programs. It’s an easy way to get inventory in the early stage, but it’s not scalable as it gets expensive to both buy and manage inventory yourself.

Aggregator 60

Aggregator Seattle Affiliate Demand 60

Duct Tape Marketing

MAY 2, 2013

Affiliate marketers fall into this category as do what are commonly referred to as value added resellers (VARs). Aggregator – An aggregator builds a community and then charges for access to the community. Clarity.fm is a great example of the new breed of broker as they bring experts and those seeking advice together.

Business Model 78

Business Model Aggregator eCommerce Distribution 78

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." 11: Close to zero aggregated analysis exists, everything's segmented.

Analytics 142

Analytics Web Metrics DC 142

David Teten

JULY 21, 2011

However, you don’t need any affiliation with Columbia to attend. ”, which in aggregate is quite a large company. We’re holding this event jointly with the Columbia Venture Community , with Alex Poon, co-founder & VP of data modeling of Visual Revenue , as our liaison.

Venture Capital 60

Venture Capital Affiliate Aggregator Community 60

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. The above posts take a strategic view and get you to think optimally, regardless of the web analytics tool you are using. Now to evolving from being Reporting Squirrels to being Analysis Ninjas! Why Segmentation?

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JANUARY 10, 2011

Aggregation of marginal gains! It helped us find new geo's to target, new affiliates to target and more. Produce beautiful analyses tied to business priorities. Get people to take small actions every day and some big ones every month. Go back make more love. Achievable victories, every day. Then came Offermatica. A/B testing!

Analytics 121

Analytics Web Agile Campaign 121

ConversionXL

APRIL 22, 2015

SaaS, ecommerce, lead gen, affiliate models. A click map is a visual representation, aggregated data of where people click. My own real-world experience combined with the teachings of others lead me to a conversion research process that I’ve been now using for the last 3 years. B2B and B2C. Click maps. Red equals lots of clicks.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

SEPTEMBER 16, 2008

In the above screenshot I have segmented Pay Per Click, Direct and Affiliate Marketing (my core acquisition strategies) and customers who originally come from each of those channels show a dramatically different propensity to "convert" (remember conversion can be non-ecommerce). But get it. Or go home. 6: Share of Search.

Metrics 124

Metrics Web Non-Compete Analytics 124