Standard Metrics Revisited: #3: Bounce Rate
Occam's Razor
AUGUST 6, 2007
Are your email, affiliate, other marketing campaigns yielding low bounce rates? In addition to looking at just the aggregate levels (the row marked Total in below report) also look at each key phrase…… In this ClickTracks report notice that each key word / key phrase performs differently, and it also differs by search engine.
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