Occam's Razor

JULY 18, 2011

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

APRIL 29, 2013

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. Why is that?

Campaign 130

Campaign Email Framework Clickthrough 130

Both Sides of the Table

FEBRUARY 21, 2010

We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. And what we love is that everybody is happy.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Of course Yahoo! All visits. Total revenue.

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Get over it.

Analytics 121

Analytics Web Agile Campaign 121

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Web Analytics. 7 Best Practices ].

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

JANUARY 28, 2013

I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! So I click on the back button. (In

Web 165

Web Design Marketing Security 165

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Analyzing data in aggregate is a crime.

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Or if you use Google Analytics: In Paditrack for free.

Metrics 153

Metrics Web Analytics CPA 153

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

APRIL 22, 2015

It’s not like you open up Google Analytics and the data will come telling you stuff. SaaS, ecommerce, lead gen, affiliate models. Open up your Google Analytics and go to Audience -> Technology -> Browser & OS report. Where to look for site speed data: Google Analytics: Behavior → Site Speed → Page Timings.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: You know what your Return on Analytics is! Consulting.

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. Are your email, affiliate, other marketing campaigns yielding low bounce rates?

Metrics 121

Metrics Analytics PPC Campaign 121

ConversionXL

MARCH 16, 2016

Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry. Throw away analytics and your other customer research tools, because this one simple trick will grow your business in your spare time! Passives (7-8). Detractors (0-6).

.Net 48

.Net Metrics Retention Aggregator 48

Duct Tape Marketing

JANUARY 4, 2016

Viralheat is a great social media listening tool that provides in-depth analytics for mentions of your brand name, products, location, and competition. Using Hootsuite, you can set up a stream that will aggregate all of the conversations about your brand even if they don’t tag you in it.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Most web analytics is single session focused (Visits, Average Time on Site, whatever else you can think of). This picture is from my book Web Analytics: An Hour A Day. Key Performance Indicators! " and. You can empathize.

Metrics 124

Metrics Web Non-Compete Analytics 124

ConversionXL

DECEMBER 3, 2018

Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects. Conclusion.

B2B 133

B2B Marketing SEO Search 133

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. Analytics Tools. Google Analytics â?? actionable analytics.

Software Review 53

Software Review Technical Review Israel Startup 53

practicetrumpstheory.com

JULY 14, 2010

Note: The “Tell Friends” here is used to publicize shared galleries and I don’t count it towards “Referral” I view “Referral” actions as being more deliberate endorsements of the product such as through an affiliate program. This skews numbers at the boundaries of the funnel. Say Hello to the Cohort.

Metrics 51

Metrics Lean Retention Startup 51

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. You can get inferred demographic data even in Google Analytics.

Metrics 60

Metrics Analytics Non-Compete Search 60