Best Web Metrics / KPIs for a Small, Medium or Large Sized Business
Occam's Razor
DECEMBER 12, 2011
But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). Where is it? Most likely in Excel. Where is it?
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