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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153
Metrics Web Analytics CPA 153
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. our measurement strategies 2.

Analytics 119
Analytics Web Metrics Channel 119
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