ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

AUGUST 12, 2013

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. You don't have to do attribution analysis for all your conversions in aggregate.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

APRIL 21, 2014

Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up. As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. Fruition Internet Marketing.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Usually for free. Usually at least a test.

Analytics 119

Analytics Web Metrics Channel 119

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. I love the social nature of sharing playlists. The suggestions engine they have. So I click on the back button.

Web 165

Web Design Marketing Security 165

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Agile VC

MARCH 30, 2012

Lots of people more forward-thinking than me have rightly said that data is a powerful asset and aggregating, mining, and making it useful will be a core element of many businesses currently being built. Their first revenue stream is simply inserting affiliate links to e-tailers into the pinboards that users create.

Business Model 113

Business Model Silicon Valley Advertising B2B 113