Remove Affiliate Remove Aggregator Remove Clickthrough
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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates. But here’s where data gets facinating.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

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