ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

DECEMBER 3, 2018

Conversion rates will drop through the floor. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects. In many ways, this approach is anathema to traditional content marketing. It generates lots of irrelevant traffic. Conclusion.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

JULY 12, 2010

You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! It is important to point out that I am not affiliated in any way with any of these tools / companies. Clean into the three desired categories. Why is this cool?

Analytics 97

Analytics Viral Web Mobile 97

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW! Security Choice: The Power of Conversion Through Transparency. Shopbop: (Luxury) Ecommerce and Branding Done Right!

Web 165

Web Design Marketing Security 165

Both Sides of the Table

FEBRUARY 21, 2010

They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now. The problem is that the average value of products that sell on affiliate networks is sub $100.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Why conversion attribution starts with traffic attribution. Why conversion attribution starts with traffic attribution.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

MARCH 23, 2010

There is always one exception to the rule. :) It can be of some value to take aggregated data about your visitors (especially those that converted) and put it into your corporate data warehouse where all other data of your company sits. But even if 110% of the signs point to that first make sure you have aggregated all the marginal gains.

Analytics 119

Analytics Web Metrics Channel 119

www.peterdrew.net

OCTOBER 23, 2010

there is the 7 day full functioning Free trial so you can test it again at any time mate It costs me a lot of money to provide this for free for 7 days to people, though the conversion from free trial to full membership is great, so makes it worthwhile etc. Its easy to test it again to see this for yourself. Best of luck mate.

Web Development 40

Web Development Coder Web Developer 40

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. The latter is particularly useful as an aggregated view for senior executives. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

JANUARY 4, 2016

Listen to conversations. If you haven’t started already, start listening to conversations happening around your brand online. There are quite a few free and paid services you could use to tune in into conversations regarding your company. Brand ambassadors often encompass the target market, their aspirations and needs.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)). As a small business I recommend… Macro Conversion Rate.

Metrics 153

Metrics Web Analytics CPA 153

ConversionXL

MARCH 16, 2016

Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry. Kind of like a good conversion rate in that sense, then. Seeing an improvement in your aggregate NPS is nice, but the real value comes in the feedback from follow up questions.

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. Cool dashboards matter—whether or not you want them to. leads, transactions).

Analytics 117

Analytics Metrics Affiliate Aggregator 117

David Teten

DECEMBER 3, 2019

Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits. Total revenue.

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

SEPTEMBER 16, 2008

1: Conversion Rate. After all I am constantly telling people to stop obsessing about conversion rate. : ). Why is Conversion Rate a great KPI? When all is said and done Conversion Rate is a great place to start because of two reasons: 1] You are hard core focusing on Outcomes, that's pretty serious. Trial signups.

Metrics 124

Metrics Web Non-Compete Analytics 124

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Are your email, affiliate, other marketing campaigns yielding low bounce rates? 2: Measure the bounce rate for your traffic sources. You get the idea. #3:

Metrics 121

Metrics Analytics PPC Campaign 121

VC Cafe

JULY 5, 2010

The conversation was in Hebrew, so hopefully nothing got “lost in translation&#. PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV. All the peripheral services are profitable, but there was no place that aggregated everything under one roof. Both organizers, comers and presenters….

Aggregator 84

Aggregator Israel Caching PHP 84

Occam's Razor

FEBRUARY 9, 2015

If you want to get your company to use display advertising in a smarter manner, and not fall for old cheap tricks like View-Thrus, it is critical that you understand Multi-Channel Attribution Modeling and ensure that you are using both Assisted Conversions and Last-Click Conversions to measure success. It is not totally impossible.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 10, 2011

You don't necessarily need an MBA, but if you can't have a intelligent business analysis conversation you won't be effective. Here is the only way to succeed at web analytics: Identify the business macro and micro conversions. Torture everyone to identify economic value of non-revenue micro conversions.

Analytics 121

Analytics Web Agile Campaign 121

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign. Another thing people forget is to measure the overall impact, beyond simple conversions.

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." 11: Close to zero aggregated analysis exists, everything's segmented.

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. You think All Visits and Overall Conversion Rate gives you insights. While they form a much smaller % of my overall Visits, Visitors on my brand terms form a nice % of my overall conversions. Why Segmentation?

Analytics 105

Analytics Web Search Non-Compete 105

Hunter Walker

MARCH 26, 2017

A few bucks more if you have affiliate deals that convert. The only way to make more money there is to raise prices (bad for consumers) or raise conversion (which usually involves art and science of forcing someone through a conversion funnel – something that FB and Google doesn’t really have the DNA or stomach for).

eCommerce 48

eCommerce Affiliate Aggregator Advertising 48

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. if you have some thoughts on this you could add to the conversation and provide some advice. This is the blog post I needed to read. good post.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

www.vccafe.com

MARCH 11, 2013

affiliate and referral marketing on the web. GetSatisfaction - conversations between companies / customers. aggregation. Custora â?? customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. Highrise â?? small business CRM. Zferral â?? marketing automation software. MarketBright â??

Software Review 53

Software Review Technical Review Israel Startup 53

practicetrumpstheory.com

JULY 14, 2010

Note: The “Tell Friends” here is used to publicize shared galleries and I don’t count it towards “Referral” I view “Referral” actions as being more deliberate endorsements of the product such as through an affiliate program. If so, what is the average time to conversion (time period X)?

Metrics 51

Metrics Lean Retention Startup 51