Brand Measurement: Analytics & Metrics for Branding Campaigns
Occam's Razor
SEPTEMBER 29, 2009
Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. Another thing people forget is to measure the overall impact, beyond simple conversions. A fairly low bar.
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