Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. You don't have to do attribution analysis for all your conversions in aggregate.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

JULY 18, 2011

Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. In my experience that is normally because it is hard to find data related to true costs. More ideas here and here. Email marketing works.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects. Conclusion.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

JULY 12, 2010

I threw out the world class tool, purchased ClickTracks for a fraction of the cost and put money into Analysts and boom! You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Clean into the three desired categories.

Analytics 97

Analytics Viral Web Mobile 97

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. They are detail oriented, cost focused, quality obsessed and chasing a big market opportunity.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Growthink Blog

AUGUST 15, 2010

For the tens of billions of dollars in hard costs and the monumental diversion of top-grade intellectual talent from commercial activity that academia represents, no demonstrable commercial return-on-investment has ever been proven. Civic pride and relationship values of affiliation with top-notch colleges and universities - of course.

Technical Review 59

Technical Review Affiliate Aggregator Government 59

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. If there’s a cost associated with running a campaign (i.e. Campaign Grouping: A hybrid approach.

Analytics 118

Analytics Campaign Email Channel 118

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. These models allow scale to emerge at very low-cost. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate.

Social Media 47

Social Media Vertical Advertising Distribution 47

www.peterdrew.net

OCTOBER 23, 2010

there is the 7 day full functioning Free trial so you can test it again at any time mate It costs me a lot of money to provide this for free for 7 days to people, though the conversion from free trial to full membership is great, so makes it worthwhile etc. The software is WAY more powerful than it ever was as brute force seo etc.

Web Development 40

Web Development Coder Web Developer 40

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Capital has built a free online tool for founders to calculate their cost of capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

JULY 15, 2011

The cost for the startups is 10% of their equity, which is taken by the fund GeekVentures I as payment. The cost is only $10 per month, and they hope to attract the SMB market which currently isn’t served by Cisco or Juniper. They plan to scale by using ecommerce aggregators as affiliates.

Israel 99

Israel Incubator Startup Florida 99

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." 11: Close to zero aggregated analysis exists, everything's segmented.

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

OCTOBER 22, 2008

Automatic importing of AdWords cost data into Urchin. Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. AdSense now integrated into GA. Advanced visualizations: Motion Charts! Custom Reports! Advanced Segmentation!! The Google Analytics API. Why Segmentation?

Analytics 105

Analytics Web Search Non-Compete 105

Hearpreneur

AUGUST 2, 2016

Hence the problem why they are having a hard time generating leads on a cost-basis that makes sense for them. Find the experts and our affiliated partners. There need to be multiple touch points with potential investors. Unfortunately, most platforms don’t have the resources or a process to re-target leads in real time.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Up and Running

NOVEMBER 12, 2014

Cover Upfront Costs. The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. A successful campaign collects enough proceeds both to justify your business costs and satisfy your key business needs. Hire Attorneys and Accountants.

Equity 125

Equity SEC Technical Review Security 125

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But they don't realize the cost. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up. Earn more affection.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

JANUARY 28, 2013

What is the cost of, and options for, an ADT security system? But there is no indication as to what the monthly cost will be, and there is no online quote option. I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. I like the bonus.

Web 165

Web Design Marketing Security 165

Occam's Razor

MARCH 23, 2010

Never bother to do a online usability study (it just costs $20 a pop!!). History, and historical comparisons, beyond the last 13 months are vastly overrated, and almost never worth the cost that data hangs around your neck. But even if 110% of the signs point to that first make sure you have aggregated all the marginal gains.

Analytics 119

Analytics Web Metrics Channel 119

Occam's Razor

DECEMBER 12, 2011

Cost Per Acquisition. That's the cost. Tip: Remember this is just cost, not profit. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Cost Per Acquisition. We have something magnificent. Obsess about this metric.

Metrics 153

Metrics Web Analytics CPA 153

www.vccafe.com

MARCH 11, 2013

tells you how much adwords cost. affiliate and referral marketing on the web. hire low-cost international engineering talent. aggregation. Find the top ten keywords ranking to your websites. SEMRush â?? SEO and campaign management tool. Clickable â?? Pay per click management. Market Samurai â?? SEO Keyword Analysis Tool.

Software Review 53

Software Review Technical Review Israel Startup 53

Occam's Razor

JANUARY 10, 2011

Companies care about money, non-profits care about impact, governments care about costs reduced. Aggregation of marginal gains! It helped us find new geo's to target, new affiliates to target and more. The CMO was shocked at how big the number was. The next day he approved a job req for a VP for the Web position.

Analytics 121

Analytics Web Agile Campaign 121

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits. Total revenue.

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

FEBRUARY 9, 2015

If you are looking for short-term revenue or quick wins, you are better off skipping it (do something boring, but profitable, like Email or Affiliate marketing). But, more than that, the cost of providing digital only services (like photos, or literally anything in the cloud) is extremely low. Geographic World Domination Opportunities.

Metrics 60

Metrics Analytics Non-Compete Search 60

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. The project was so low cost they did not even want to bother with it. Thus why I decided to wait until the market allowed for low cost investment.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84