Remove Affiliate Remove Aggregator Remove eCommerce
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So content distribution in the future looks more like an eCommerce business than a traditional media one. This type of “affiliate” traffic might represent 20% of your overall traffic. You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run.

Video 339
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What is CRM? Customer Relationship Management Explained

Up and Running

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. For ecommerce websites here’s a behavior metric: Actions Completed = percent of email campaign visits that watched a video.

Metrics 138
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. For multi-channel attribution modeling to work, all your marketing campaigns (Search, Social, Email, Display, Affiliate, others) must be 100% tagged with campaign tracking parameters. Tag your Bing campaigns.

Channel 162
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The Talented Mr. Ridley – Part II

Growthink Blog

Civic pride and relationship values of affiliation with top-notch colleges and universities - of course. He points to innovations like Amazon’s ongoing transformation of the ecommerce experience – none of which would be considered breakthrough technology, but which in their aggregate have brought unprecedented consumer productivity gains.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Most ecommerce sites have them. It is important to point out that I am not affiliated in any way with any of these tools / companies. Why is this cool?

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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Business priorities (no we are not doing ecommerce, we want leads!). There is always one exception to the rule. :) It can be of some value to take aggregated data about your visitors (especially those that converted) and put it into your corporate data warehouse where all other data of your company sits.

Analytics 119