Remove Affiliate Remove Aggregator Remove eCommerce Remove Technical Review
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Video 339
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The Talented Mr. Ridley – Part II

Growthink Blog

One of the most cited examples of the importance of government research to commercial technology is America’s successful efforts to land a man on the moon in the 1960’s. Buzzwords from academia like “technology transfer” and “commercialization” are, in Ridley’s analysis, just that - buzzwords. It is NOT Government Research.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Reviews are important. Most ecommerce sites have them. But why is it that we only see "quantitative" analysis of the reviews? Another idea.

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What is CRM? Customer Relationship Management Explained

Up and Running

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. Customer Relationship Management is a technology designed to help your business manage customer relationships and interactions in an organized way. What is CRM?

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. For ecommerce websites here’s a behavior metric: Actions Completed = percent of email campaign visits that watched a video. That is okay.

Metrics 138
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Shopbop: (Luxury) Ecommerce and Branding Done Right! Songza demonstrates great use of technology, but not in an in your face look at how smart we are way. the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). Shopbop: (Luxury) Ecommerce and Branding Done Right!

Web 165
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

And they did not have the technical horsepower to do Visitor-centric analysis. So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. Not every day, but at least do an operational review every two weeks and a strategic review (with recommendation for changes) every month.

Channel 162