Remove Affiliate Remove Aggregator Remove eCommerce Remove Technical Review
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Video 339
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What is CRM? Customer Relationship Management Explained

Up and Running

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. Customer Relationship Management is a technology designed to help your business manage customer relationships and interactions in an organized way. What is CRM?

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The Talented Mr. Ridley – Part II

Growthink Blog

One of the most cited examples of the importance of government research to commercial technology is America’s successful efforts to land a man on the moon in the 1960’s. Buzzwords from academia like “technology transfer” and “commercialization” are, in Ridley’s analysis, just that - buzzwords. It is NOT Government Research.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. For ecommerce websites here’s a behavior metric: Actions Completed = percent of email campaign visits that watched a video. That is okay.

Metrics 138
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Startup Resources

www.vccafe.com

VC Cafe covers early stage Israeli and European tech & mobile startups. Every startup faces multiple choices and decisions when it comes to technology. Girls in Tech. Ad Serving Technology. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Seed Startups. Customer service.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

And they did not have the technical horsepower to do Visitor-centric analysis. So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. Not every day, but at least do an operational review every two weeks and a strategic review (with recommendation for changes) every month.

Channel 162
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Reviews are important. Most ecommerce sites have them. But why is it that we only see "quantitative" analysis of the reviews? Another idea.