Affiliate Aggregator Florida 
Occam's Razor
JULY 18, 2011
You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc., Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program.
VC Cafe
JULY 15, 2011
The fund is backed by David Moche, a Florida based real estate investor, and one of the co-founders of About.com. They plan to scale by using ecommerce aggregators as affiliates. The cost for the startups is 10% of their equity, which is taken by the fund GeekVentures I as payment.
Occam's Razor
MAY 18, 2010
I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits. Total revenue.
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