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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. You can visualize the impact of applying three models at one time. You do too.

Channel 162
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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link). Imagine you’re promoting two product lines, a yellow line and a green line, across different channels: What if you could tell Google Analytics which campaign promotes which product line? However, it’s easier to read in reports.

Analytics 118
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ). I think we have established that.

Campaign 130
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Affiliates! Take a break.

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Startup Resources

www.vccafe.com

affiliate and referral marketing on the web. aggregation. Bethnal Green Ventures. green tech. Virgin Green Fund. Custora â?? customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. Highrise â?? small business CRM. Zferral â?? marketing automation software.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Getty is the fourth green line. This is what it looks like, for our website and our images category leader… You can notice big differences in acquisition strategy right away – from the size of the boxes, and from, for example, seeing that Web Portals and Search is darker green (more growth) for Shutterstock than for us.

Metrics 60
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From Nothing To Something. How To Get There.

techcrunch.com

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. analyst (sit on butt and react to red light green light alerts all day). This is the blog post I needed to read. Its a big burden and very stressful.