Affiliate Aggregator Portfolio 
David Teten
DECEMBER 3, 2019
However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. If you have one, please contact me. 7) Negotiate .
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many through affiliate deals? How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? You Manage What you Measure. How many adds came through organic SEO?
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Occam's Razor
AUGUST 12, 2013
The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column. Related implications of what you want to do in-house vs. out source to an Agency.
The Equity Kicker
AUGUST 18, 2015
Aggregate inventory from other sites e.g. through affiliate programmes – scale comes quickly with this strategy, but adding enough value to become sticky can be challenging. Apparently Uber did this in Seattle, paying drivers to sit idle whilst they built demand.
Occam's Razor
JULY 18, 2011
To not have it as an active part of your marketing portfolio is sub-optimal. Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Is email a key part of your marketing portfolio?
Occam's Razor
AUGUST 9, 2016
You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above. Take a break.
Occam's Razor
MARCH 23, 2010
There is always one exception to the rule. :) It can be of some value to take aggregated data about your visitors (especially those that converted) and put it into your corporate data warehouse where all other data of your company sits. But even if 110% of the signs point to that first make sure you have aggregated all the marginal gains.
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