ConversionXL

NOVEMBER 23, 2022

Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

JANUARY 28, 2013

They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. The products you are purchasing dominate the page, right under the main site header. Shows me again if the product is in stock. How soothing. :) 3. the reviews.

Web 165

Web Design Marketing Security 165

Both Sides of the Table

FEBRUARY 21, 2010

The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

MARCH 23, 2010

This means when you buy a paid web analytics tool you'll be hobbled until you buy the versions of the product that actually do the job you want (and more). But they do face dual pressures of selling you more consulting and up-sell products. In case of Coremetrics… well you know.

Analytics 119

Analytics Web Metrics Channel 119

Growthink Blog

AUGUST 15, 2010

Civic pride and relationship values of affiliation with top-notch colleges and universities - of course. He points to innovations like Amazon’s ongoing transformation of the ecommerce experience – none of which would be considered breakthrough technology, but which in their aggregate have brought unprecedented consumer productivity gains.

Technical Review 59

Technical Review Affiliate Aggregator Government 59

YoungUpstarts

JULY 31, 2019

Understanding how to use social media to promote a product and acquire customers is an essential skill for any serious eCommerce trader. Influencers are social media experts, so if their audience are your potential customers it makes sense to get them promoting your product. Aggregate or Affiliate marketing.

Customer 133

Customer Product Social Media eCommerce 133

www.peterdrew.net

OCTOBER 23, 2010

This product needs to be a product you create specifically for the purpose of finding a coder. This product needs to be secret, needs to be able to be found on the web if anyone other than you uses it. If you do indeed create a successful product. They do not do marketing, they do not use their products to make money.

Web Development 40

Web Development Coder Web Developer 40

ConversionXL

FEBRUARY 26, 2020

organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link). The second, possibly better, approach is to use a high-level, strategic value for utm_campaign that identifies the product/category/event being promoted or the higher-level marketing or promotional objective. Approach 2: The strategic approach.

Analytics 118

Analytics Campaign Email Channel 118

Jeff Hilimire

APRIL 19, 2012

Here’s my Dropbox affiliate link if you want to try it out. Aggregating all of this into a professional task management tool has made me much more productive. For cloud storage I decided to use Dropbox to its fullest – I signed up for the Pro 50 plan which is $9.99/month month and gives you 50 gigs of space.

Email 56

Email Cloud Software Review Affiliate 56

Up and Running

NOVEMBER 12, 2014

Whether launching the next internet sensation, filming a sci-fi fantasy, mass producing savory barbecue sauce, or creating a must-have tech gadget, entrepreneurs will witness this spirited support—not only from the public’s funding, but also from their subsequent purchases of the products they help forge. Set a Fundraising Goal.

Equity 125

Equity SEC Technical Review Security 125

David Teten

DECEMBER 3, 2019

Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. Russell Rothstein, Founder and CEO, IT Central Station , a product review site, said, “We see VCs on our site very often. They read reviews of the products of target investments.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.pakman.com

SEPTEMBER 27, 2012

Things like business white-papers or product reviews are perfect examples of informational traffic. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. Products your friends bought, etc. David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Product Refund Amount is $0.00

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MARCH 16, 2016

It relies on only one question: How likely is it that you would recommend our company/product/service to a friend or colleague? Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry. Passives (7-8). Combine it With User Research.

.Net 48

.Net Metrics Retention Aggregator 48

Duct Tape Marketing

JANUARY 4, 2016

Knowingly or not, you’ve probably acted as a brand ambassador yourself when you recommended a product to a friend or was writing a glowing review for a local business. Viralheat is a great social media listening tool that provides in-depth analytics for mentions of your brand name, products, location, and competition.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

ConversionXL

FEBRUARY 5, 2020

Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Set the conditions, which in this example are the paid channels in Google Analytics: Display, Paid Search, Affiliates, and Paid Social (custom). WHEN REGEXP_MATCH (Default Channel Grouping, '(Paid Social|Paid Search|Display|Affiliates)') .

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

DECEMBER 12, 2011

If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. What products are people buying? Where is it? Most likely in Excel.

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits. Total revenue.

Analytics 124

Analytics Web Acquisition Metrics 124

Agile VC

MARCH 30, 2012

Lots of people more forward-thinking than me have rightly said that data is a powerful asset and aggregating, mining, and making it useful will be a core element of many businesses currently being built. Their first revenue stream is simply inserting affiliate links to e-tailers into the pinboards that users create.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

VC Cafe

JULY 5, 2010

We raised $6 million, the solution was sold to Netvision for $1 million before the product even existed. Media centers were a hot topic, and I used the XBOX media center to develop the product. PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV. Can you tell us about the product?

Aggregator 84

Aggregator Israel Caching PHP 84

VC Cafe

JULY 15, 2011

SixScan – SaaS security product to protect sites from hacker attacks. They plan to scale by using ecommerce aggregators as affiliates. Since their inauguration in February 2011, little has been shared on the VentureGeeks program or its participants – until now. Lassoit – a more personal way to learn a language.

Israel 99

Israel Incubator Startup Florida 99

Duct Tape Marketing

MAY 2, 2013

Every business does basically four things: Make stuff – This might mean an actual product, but it also includes making a determination about what markets to enter and how to innovate. No matter if this is a product or a result, the business must exchange what has been promised. This is probably the most common approach. Clarity.fm

Business Model 78

Business Model Aggregator eCommerce Distribution 78

The Equity Kicker

AUGUST 18, 2015

They identify four strategies (there’s more detail on each in the original post): Identify unique inventory – sellers who don’t otherwise have an online outlet will list on your site (provided it’s easy to do) and you can use their product to drive demand. Etsy is a good example.

Seattle 60

Seattle Affiliate Aggregator Demand 60

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: Reporting Squirrels spend 75% or more of their time in data production activities. " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants."

Analytics 142

Analytics Web Metrics DC 142

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. What products do they buy? If I were GM then which product brochures do the download? The above posts take a strategic view and get you to think optimally, regardless of the web analytics tool you are using. Why Segmentation?

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JANUARY 10, 2011

Aggregation of marginal gains! I knew the conversion rate for search was 2.74% but now I knew it was so low because people were heading off to Amazon and Costco to buy our product (and that was okay). It helped us find new geo's to target, new affiliates to target and more. Go back make more love. They were telling me!

Analytics 121

Analytics Web Agile Campaign 121

Occam's Razor

SEPTEMBER 16, 2008

By itself the Average Order Value will not be most productive as a KPI. Another awesome analysis is "basket analysis" Which products go with that. What promotions work with what products. Awesomeness of all that work can be detected in by measuring AOV. Tips +) What should you be careful about? But get it. Or go home.

Metrics 124

Metrics Web Non-Compete Analytics 124

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. The TV ads are perhaps super productive in driving people to the phone or perhaps directly to the site, both desirable outcomes.

Campaign 130

Campaign Analytics Metrics Search 130

Hearpreneur

AUGUST 2, 2016

Crowdfunding can range from game developers raising money for an entire game to entrepreneurs finding enough backing to create their next exciting product. Find the experts and our affiliated partners. Below is some great advice from CrowdFunnel on how you should approach crowdfunding for your business.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

YoungUpstarts

JUNE 18, 2019

Facebook and its affiliates, Instagram and Whatsapp, aggregate data such as likes and dislikes, engagements, time spent watching a video, etc.; As the CEO of BabyScripts, Anish has focused his efforts on product and software development, as well as research validation of their product.

Security 127

Security Cofounder Social Media Affiliate 127

ConversionXL

DECEMBER 3, 2018

They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

B2B 133

B2B Marketing SEO Search 133

techcrunch.com

OCTOBER 23, 2010

So for this first post, here’s the best advice I can give you: join an awesome founding team and get your product out the door ASAP. But six months in, you’re gonna cry when you see someone else put out that same product you’re pitching me right now. Like I said, forget everything else and just get your product out the door.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

www.vccafe.com

MARCH 11, 2013

affiliate and referral marketing on the web. Great for visualizing work of product development. agile product management. agile product management and Scrum tool. agile product management and Scrum tool. Agile project management tool collaborative product life-cycle. aggregation. Custora â??

Software Review 53

Software Review Technical Review Israel Startup 53

practicetrumpstheory.com

JULY 14, 2010

The opposite of actionable metrics are vanity metrics (like web hits or number of downloads) which only serve to document the current state of the product but offer no insight into how we got here or what to do next. In my last post , I highlighted the importance of thinking in terms of Pivots versus Optimizations before product/market fit.

Metrics 51

Metrics Lean Retention Startup 51

VC Cafe

JUNE 19, 2020

This will be the trigger to change everything, and will happen out of necessity, he believes, especially thanks to technology, which will also allow the most effective measurement of product impact. Tech products and services command a high profit margin of 12.4%. The Forecasted 2016 to 2026 job growth stands at 120%.

Israel 174

Israel Venture Capital Global South Africa 174

Occam's Razor

FEBRUARY 9, 2015

Let's move on to doing productive things. If you are looking for short-term revenue or quick wins, you are better off skipping it (do something boring, but profitable, like Email or Affiliate marketing). but then ignore them as they are quite useless aggregated at this level. I did recommend not doing that, but go ahead.

Metrics 60

Metrics Analytics Non-Compete Search 60