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Using affiliate marketing and the Internet to boost your company’s revenue

The Next Web

He has a background in affiliate marketing and development and is a startup enthusiast in general. If your startup’s goal is to sell a product or service but you’re having a hard time with your revenue model, affiliate marketing might be the perfect match to give you that much-needed boost. What is affiliate marketing?

Affiliate 134
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through affiliate deals? Do you have a customer referral program? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on?

Metrics 346
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The SBA Needs To Get It’s Act Together On The PPP

VC Adventure

The SBA’s implementation of the Payroll Protection Program (PPP) has been a mess. The result has been not just confusion but also job losses that were likely not what Congress intended the program to result in. The Paycheck Protection Program was established by the CARES Act to help small businesses keep paying their workers.

SBA 79
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. Campaign is defined as anything but Direct traffic. You can, and should, do better.

Channel 162
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. Gaetano DiNardi.

B2B 94
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. Up next, the excitement of the first engagement: Open rate = # of emails opened / # of emails delivered. More ideas here and here.

Metrics 138
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

We, computer programs, are simply not there yet. You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! It is important to point out that I am not affiliated in any way with any of these tools / companies.