Occam's Razor

APRIL 21, 2014

If there is nothing in the referring string, that visit is marked as Direct. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up. Fruition Internet Marketing. It is silly, even today, to pretend otherwise.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

JANUARY 28, 2013

It is also known as Mambai, Kakamuchee and Galajunkja for future reference/taxi directions. I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. So whack on another jumper, kick back and enjoy your Mumbai moment*. Mmm, hmm, good! :).

Web 165

Web Design Marketing Security 165

ConversionXL

MARCH 16, 2016

These are your happiest and most loyal customers that are most likely to refer you to others. Use them for testimonials, affiliates, etc. These customers are happy, but are unlikely to refer you to friends. But that’s just aggregate information, not totally useful because it’s not your specific industry. Passives (7-8).

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Affiliates! Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits. Total revenue.

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). Where is it? Most likely in Excel. International? Where is it?

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

AUGUST 6, 2007

In your web analytics tool simply go to the Referring URL's / Sites report and take a look, you'll find something like this…… For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 above) seem to be doing much better.

Metrics 121

Metrics Analytics PPC Campaign 121

Duct Tape Marketing

MAY 2, 2013

Affiliate marketers fall into this category as do what are commonly referred to as value added resellers (VARs). Aggregator – An aggregator builds a community and then charges for access to the community. Clarity.fm is a great example of the new breed of broker as they bring experts and those seeking advice together.

Business Model 78

Business Model Aggregator eCommerce Distribution 78

Campus Entrepreneurship

NOVEMBER 7, 2010

Of the 8 he accepted, 4 had blossomed into serious ventures by the end of the summer: Loopt , a social-mapping ser vice, now with 4 million users; Reddit, a user-aggregated news site acquired by Condé Nast in 2006; TextPayMe, a mobile payment service bought by Amazon in 2006; and Kiko, thwarted by Google.

Silicon Valley 34

Silicon Valley DC Affiliate Aggregator 34

ConversionXL

DECEMBER 3, 2018

They adopted an approach we refer to as account-based content —creating articles and guides tailor-made to the needs of a single target account. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects. Conclusion.

B2B 133

B2B Marketing SEO Search 133

practicetrumpstheory.com

JULY 14, 2010

You don’t need lots of traffic sources to support learning and people don’t usually refer a product unless they have used and like the service. Almost all funnel analysis tools use a reporting period where events generated in that period are aggregated across all users. This skews numbers at the boundaries of the funnel.

Metrics 51

Metrics Lean Retention Startup 51

Occam's Razor

FEBRUARY 9, 2015

If you click on one of those referring social pages, you get the actual pages! If you are looking for short-term revenue or quick wins, you are better off skipping it (do something boring, but profitable, like Email or Affiliate marketing). but then ignore them as they are quite useless aggregated at this level.

Metrics 60

Metrics Analytics Non-Compete Search 60