Remove Affiliate Remove Aggregator Remove Social Media
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. For multi-channel attribution modeling to work, all your marketing campaigns (Search, Social, Email, Display, Affiliate, others) must be 100% tagged with campaign tracking parameters. You do too. #3.

Channel 162
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What is CRM? Customer Relationship Management Explained

Up and Running

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. It helps remove some of the busy work so that you and your team can focus on relationships.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). It’s been relegated to the “OMG that cesspool of spam that no one cares about because everyone is using Google Wave and Facebook!”.

Metrics 138
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

The rarest of the rarest of the rare who are on social media. You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Minority perspective right? Who tweets after all. :). Clean into the three desired categories.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. Why is that?

Campaign 130
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Like so… I can now see the value of my social media campaigns clearly, and segment them by Twitter, LinkedIn, Google+ and then lastly Facebook (Oh, I love you Twitter, I love you so much!). Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns.

Analytics 132
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now. The problem is that the average value of products that sell on affiliate networks is sub $100.