Occam's Razor

JULY 18, 2011

Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. Allow me to rush and point out that this metric is usually just directionally accurate. That is okay. More ideas here and here.

Metrics 138

Metrics Campaign Email Marketing 138

Occam's Razor

AUGUST 12, 2013

And they did not have the technical horsepower to do Visitor-centric analysis. So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. Not every day, but at least do an operational review every two weeks and a strategic review (with recommendation for changes) every month.

Channel 162

Channel Analytics Campaign Conversion 162

Growthink Blog

AUGUST 15, 2010

One of the most cited examples of the importance of government research to commercial technology is America’s successful efforts to land a man on the moon in the 1960’s. Buzzwords from academia like “technology transfer” and “commercialization” are, in Ridley’s analysis, just that - buzzwords. It is NOT Government Research.

Technical Review 59

Technical Review Affiliate Aggregator Government 59

Occam's Razor

JULY 12, 2010

You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! Reviews are important. But why is it that we only see "quantitative" analysis of the reviews? Clean into the three desired categories.

Analytics 97

Analytics Viral Web Mobile 97

www.pakman.com

SEPTEMBER 27, 2012

Things like business white-papers or product reviews are perfect examples of informational traffic. This traffic has significantly more value than topical traffic, and excels at attracting endemic advertisers in the key verticals of travel, auto, tech, financial services, real estate and pharma, to name a few.

Social Media 47

Social Media Vertical Advertising Distribution 47

Duct Tape Marketing

JANUARY 4, 2016

Knowingly or not, you’ve probably acted as a brand ambassador yourself when you recommended a product to a friend or was writing a glowing review for a local business. Research shows that people tend to believe other people and review websites more than advertising copy on a company’s website.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

Up and Running

NOVEMBER 12, 2014

Whether launching the next internet sensation, filming a sci-fi fantasy, mass producing savory barbecue sauce, or creating a must-have tech gadget, entrepreneurs will witness this spirited support—not only from the public’s funding, but also from their subsequent purchases of the products they help forge. Set a Fundraising Goal.

Equity 125

Equity SEC Technical Review Security 125

ConversionXL

NOVEMBER 23, 2022

You can’t beat category kings, and the only exception for this is through tech disruption. There’s no in between: it can bridge the gap between tech and people or close it. Salesforce, for example, increased its revenue market share to 18.4% in the past years, according to a research by IDC.

B2B 94

B2B Marketing Curation PPC 94

www.vccafe.com

MARCH 11, 2013

VC Cafe covers early stage Israeli and European tech & mobile startups. Every startup faces multiple choices and decisions when it comes to technology. Girls in Tech. Ad Serving Technology. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Seed Startups. Customer service.

Software Review 53

Software Review Technical Review Israel Startup 53

Occam's Razor

JANUARY 28, 2013

Songza demonstrates great use of technology, but not in an in your face look at how smart we are way. the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). or 1345 hrs or 2200 hrs. They deliver delight. I smile every time I see the home page they create for me.

Web 165

Web Design Marketing Security 165

Occam's Razor

MARCH 23, 2010

Answer tech support emails for a day. Available measurement technologies (ohh… sentiment analysis!). But even if 110% of the signs point to that first make sure you have aggregated all the marginal gains. Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly.

Analytics 119

Analytics Web Metrics Channel 119

techcrunch.com

OCTOBER 23, 2010

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: From Nothing To Something.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84