Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 123

Analytics Conversion Affiliate Web 123

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. " Love it!

Analytics 97

Analytics Viral Web Mobile 97

TechEmpower

JULY 24, 2023

Do you rely on affiliates? Analytics/Metrics What key startup metrics will you need to track? Marketing Support What does your application need to do to help with marketing? Do you have specific landing pages? What are your referral sources, and what tracking do you need around these sources? Is there a need for A/B testing?

Developer 520

Developer Technical Review CTO Hire Fractional CTO 520

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

YoungUpstarts

OCTOBER 13, 2013

They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. e) Social Commerce (sales, reach and group marketing efforts, often by affiliates). b) Brand Reputation (usually provided by social sentiment firms).

Technical Review 187

Technical Review Software Review Customer Social Media 187

YoungUpstarts

MAY 9, 2014

Once your business has grown past the free capabilities, you can upgrade to Hootsuite Pro for a small fee, allowing you to manage up to 100 social profiles with advanced analytics reports. Use Wave for your accounting and payroll. Wave is a free, cloud-based tool specifically designed for small businesses.

Management 167

Management Software Review eCommerce Entrepreneur 167

YoungUpstarts

OCTOBER 27, 2018

Ensure Google Analytics is set up on your website, so you can capture and analyze important data. If you have an affiliate program, now is the time to capitalize on it. Ensure your affiliates are aware of upcoming promotions, and equip them with images, swipe copy, and links to generate more sales in a win-win scenario.

eCommerce 157

eCommerce Affiliate Lead Generation Social Media 157

Up and Running

DECEMBER 6, 2021

Some owners think they are too busy to look at data analytics or review performance reports. Google Analytics is free and many social channels have their own reporting pages. If you haven’t yet, set up a Google Analytics account as well to help you analyze your web metrics. Once you get it down, it can take only a few minutes.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Up and Running

FEBRUARY 18, 2021

As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since. Benefits of having a partner program.

Acquisition 127

Acquisition Cost Affiliate Customer 127

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Let's say you work at www.adobe.com and you've just started to use Google Analytics.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? I got him talking about this on This Week in VC including a quick demo of his dashboard - I think I'll shoot a separate sequence with just a walk-through of their analytics. If you can break this down by channel that you’ve acquired them from this is obviously better. How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

MAY 3, 2021

To get this type of information, you need to use an analytics tool. Google Analytics is a free and popular tool that any business can connect to. It can be complicated to use which is why someone without much technical expertise would do well to use an analytics plugin that automatically creates reports that you can use.

Small Business 148

Small Business Caching Metrics Analytics 148

Hearpreneur

AUGUST 26, 2021

4- Affiliate marketing. Affiliate marketing is the industry that will continue to thrive in the coming years. Affiliate marketing allows huge businesses to obtain websites to sell their items online in exchange for a small commission. 12- Analytics and big data. Thanks to Eric Carrell, SurfShark ! #4- Probably not ever.

Artificial Inteligence 118

Artificial Inteligence Technical Review Securities and Exchange Commission Entrepreneur 118

ConversionXL

JANUARY 12, 2016

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. Is PPC data showing in Google Analytics?

Analytics 48

Analytics Software Review eCommerce PPC 48

YoungUpstarts

MARCH 16, 2014

When you check your web analytics are you seeing more visitors from Android or iOS devices? Scott pioneered many of the most utilized concepts in online media including opt-in data collection, email to postal data appending, affiliate marketing, web syndication, internet reality shows and internet pay per view. Talk to your customers!

Developer 162

Developer Application Development Syndication Syndicate 162

ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Website traffic is a digital marketing staple.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

SEPTEMBER 10, 2021

It automates simple tasks, sets reminders and checkpoints, and even allows you to integrate directly with other analytics platforms. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. Analytics and optimization.

Management 116

Management Customer Software Review Technical Review 116

Hearpreneur

DECEMBER 10, 2023

For that matter, I’ll probably go with some sort of hybrid approach, i.e. blending human creativity with AI’s analytical capabilities. We use AI to automate processes, enhance data analytics, and deliver our audience better, more personalized recommendations. Thanks to Niall John Lynchehaun, BeFound SEO ! #4- The goal ?

Technical Review 149

Technical Review Entrepreneur Artificial Inteligence Affiliate 149

ConversionXL

FEBRUARY 12, 2019

In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g. Ecommerce analytics tools to help with cohort analysis. buyers during a holiday promotion).

Retention 126

Retention Analytics Campaign eCommerce 126

ReadWriteStart

JANUARY 31, 2023

Though if you don’t get notified from the Experts Marketplace team, they might have denied your request due to a lack of demand for your services or your application failing to match the legal demand.

Curation 140

Curation Portfolio eCommerce Programming 140

ReadWriteStart

OCTOBER 20, 2023

Tools like audience analytics and surveys can offer invaluable insights, helping startups tailor their offerings more effectively. Whether it’s through in-app purchases, subscriptions, or affiliate marketing, diversification is key. Know Your Target Audience Understanding your audience is fundamental.

Technical Review 137

Technical Review Startup Silicon Valley Agile 137

ConversionXL

MAY 27, 2022

Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company. They used this to their advantage, hosting webinars with affiliate partners and using their influence to drive sales.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

JUNE 24, 2020

However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Everything seemed very easy to work around, and, ultimately, Google’s response to us was, “It’s probably just poor targeting,” even though the analytics and data we had proved otherwise.

PPC 121

PPC IP Idaho Non-Compete 121

Hearpreneur

JULY 17, 2020

Agriculture, the sector which employs the most number of people in the world will be driven by Analytics, IoT, and Cloud Computing, a farmer can expect better yields and prices. 17- Ecommerce crafters and affiliate marketing. Governments around the world are adopting Digital Infrastructure for growth. Thanks to Deepu Prakash, Fingent

Technical Review 139

Technical Review Entrepreneur Software Review Affiliate 139

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.

Analytics 60

Analytics Customer Metrics eCommerce 60

David Teten

JUNE 12, 2011

As well as being a subscription based service, IvyDate is also an ideal platform for high-end brands, products, and services to creatively target an extraordinarily attractive demographic via affiliate partnerships. Akin to FactSet, REonomy is a self-service data and SaaS analytics platform. Maestro Market.

Technical Review 84

Technical Review Private Equity Fractional CTO Cofounder 84

Occam's Razor

JULY 18, 2011

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

NOVEMBER 29, 2012

The focus of Moneyball is the team’s analytical, evidence-based approach to fielding a competitive baseball team despite not being able to pay high dollar for star players like the Yankees and Red Sox can. Their analytics department was five times the size of the previous election. Digging through the analytics data.

Design 100

Design Analytics Software Review Conversion 100

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? Oh, and all free metrics too, 100% of which you can measure right now for free using something wonderful like Google Analytics.

Framework 164

Framework Marketing Metrics Audience 164