Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. " Love it!

Analytics 97

Analytics Viral Web Mobile 97

TechEmpower

JULY 24, 2023

Do you rely on affiliates? Analytics/Metrics What key startup metrics will you need to track? Marketing Support What does your application need to do to help with marketing? Do you have specific landing pages? What are your referral sources, and what tracking do you need around these sources? Is there a need for A/B testing?

Developer 520

Developer Technical Review CTO Hire Fractional CTO 520

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

YoungUpstarts

OCTOBER 13, 2013

They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. e) Social Commerce (sales, reach and group marketing efforts, often by affiliates). b) Brand Reputation (usually provided by social sentiment firms).

Technical Review 187

Technical Review Software Review Customer Social Media 187

YoungUpstarts

MAY 9, 2014

Once your business has grown past the free capabilities, you can upgrade to Hootsuite Pro for a small fee, allowing you to manage up to 100 social profiles with advanced analytics reports. Use Wave for your accounting and payroll. Wave is a free, cloud-based tool specifically designed for small businesses.

Management 167

Management Software Review eCommerce Entrepreneur 167

YoungUpstarts

OCTOBER 27, 2018

Ensure Google Analytics is set up on your website, so you can capture and analyze important data. If you have an affiliate program, now is the time to capitalize on it. Ensure your affiliates are aware of upcoming promotions, and equip them with images, swipe copy, and links to generate more sales in a win-win scenario.

eCommerce 157

eCommerce Affiliate Lead Generation Social Media 157

Up and Running

DECEMBER 6, 2021

Some owners think they are too busy to look at data analytics or review performance reports. Google Analytics is free and many social channels have their own reporting pages. If you haven’t yet, set up a Google Analytics account as well to help you analyze your web metrics. Once you get it down, it can take only a few minutes.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Up and Running

FEBRUARY 18, 2021

As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since. Benefits of having a partner program.

Acquisition 127

Acquisition Cost Affiliate Customer 127

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? I got him talking about this on This Week in VC including a quick demo of his dashboard - I think I'll shoot a separate sequence with just a walk-through of their analytics. If you can break this down by channel that you’ve acquired them from this is obviously better. How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

MAY 3, 2021

To get this type of information, you need to use an analytics tool. Google Analytics is a free and popular tool that any business can connect to. It can be complicated to use which is why someone without much technical expertise would do well to use an analytics plugin that automatically creates reports that you can use.

Small Business 148

Small Business Caching Metrics Analytics 148

ConversionXL

JANUARY 12, 2016

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. Is PPC data showing in Google Analytics?

Analytics 48

Analytics Software Review eCommerce PPC 48

Hearpreneur

AUGUST 26, 2021

4- Affiliate marketing. Affiliate marketing is the industry that will continue to thrive in the coming years. Affiliate marketing allows huge businesses to obtain websites to sell their items online in exchange for a small commission. 12- Analytics and big data. Thanks to Eric Carrell, SurfShark ! #4- Probably not ever.

Artificial Inteligence 118

Artificial Inteligence Technical Review Securities and Exchange Commission Entrepreneur 118

YoungUpstarts

MARCH 16, 2014

When you check your web analytics are you seeing more visitors from Android or iOS devices? Scott pioneered many of the most utilized concepts in online media including opt-in data collection, email to postal data appending, affiliate marketing, web syndication, internet reality shows and internet pay per view. Talk to your customers!

Developer 162

Developer Application Development Syndication Syndicate 162

ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Website traffic is a digital marketing staple.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

SEPTEMBER 10, 2021

It automates simple tasks, sets reminders and checkpoints, and even allows you to integrate directly with other analytics platforms. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. Analytics and optimization.

Management 116

Management Customer Software Review Technical Review 116

Hearpreneur

DECEMBER 10, 2023

For that matter, I’ll probably go with some sort of hybrid approach, i.e. blending human creativity with AI’s analytical capabilities. We use AI to automate processes, enhance data analytics, and deliver our audience better, more personalized recommendations. Thanks to Niall John Lynchehaun, BeFound SEO ! #4- The goal ?

Technical Review 149

Technical Review Entrepreneur Artificial Inteligence Affiliate 149

ReadWriteStart

JANUARY 31, 2023

Though if you don’t get notified from the Experts Marketplace team, they might have denied your request due to a lack of demand for your services or your application failing to match the legal demand.

Curation 140

Curation Portfolio eCommerce Programming 140

ReadWriteStart

OCTOBER 20, 2023

Tools like audience analytics and surveys can offer invaluable insights, helping startups tailor their offerings more effectively. Whether it’s through in-app purchases, subscriptions, or affiliate marketing, diversification is key. Know Your Target Audience Understanding your audience is fundamental.

Technical Review 137

Technical Review Startup Silicon Valley Agile 137

ConversionXL

MAY 27, 2022

Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company. They used this to their advantage, hosting webinars with affiliate partners and using their influence to drive sales.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

JUNE 24, 2020

However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Everything seemed very easy to work around, and, ultimately, Google’s response to us was, “It’s probably just poor targeting,” even though the analytics and data we had proved otherwise.

PPC 121

PPC IP Idaho Non-Compete 121

David Teten

JUNE 12, 2011

As well as being a subscription based service, IvyDate is also an ideal platform for high-end brands, products, and services to creatively target an extraordinarily attractive demographic via affiliate partnerships. Akin to FactSet, REonomy is a self-service data and SaaS analytics platform. Maestro Market.

Technical Review 84

Technical Review Private Equity Fractional CTO Cofounder 84

Occam's Razor

JULY 18, 2011

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 138

Metrics Campaign Email Marketing 138

ConversionXL

NOVEMBER 29, 2012

The focus of Moneyball is the team’s analytical, evidence-based approach to fielding a competitive baseball team despite not being able to pay high dollar for star players like the Yankees and Red Sox can. Their analytics department was five times the size of the previous election. Digging through the analytics data.

Design 100

Design Analytics Software Review Conversion 100

YoungUpstarts

OCTOBER 4, 2015

They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. Social Commerce – actual conversation to sales, customer reach and group marketing efforts, often by affiliates. #4 Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Duct Tape Marketing

MARCH 13, 2020

I have clients who show off plans, share a website design, highlight a trend in Google analytics, give context to spreadsheet data, do a website review, and all manner of saying hello in the most personal way possible. This is not an affiliate link, just a discount because I like you so much!). Great Use Cases and Tools.

Technical Review 101

Technical Review Software Review Video Affiliate 101

ConversionXL

AUGUST 26, 2014

Maybe you haven’t sold your boss on CRO , or there’s bureaucracy, or your HiPPO doesn’t believe in using real analytics… Indeed, over half of the companies surveyed in the MECLabs benchmark admitted to having little to no guidelines for measuring performance through analytics. image source.

Framework 109

Framework Conversion Analytics eCommerce 109

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

AUGUST 25, 2021

Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. . You can learn a lot about the needs of your audience post-launch by reviewing satisfaction forms and your Google Analytics data. There you have it!

B2B 118

B2B Audience Software Review B2C 118

Up and Running

JANUARY 22, 2020

Affiliate Marketing. You should also link your Search Console to Google Analytics. Cannabis Digital Marketing Affiliates. When done correctly, affiliate marketing can make you money while you’re sleeping. But oftentimes, only big cannabis companies attract affiliate marketers. Organic Social Media Campaigns.

SMS 101

SMS Marketing Affiliate Social Media 101

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

Beyond the analytical breakdown, I have an emotional attachment to this number , because whenever someone cancels I think about what had to happen to get them to this point, and it kills me. That might mean AdWords, tradeshows , give-aways, coupons, affiliate programs, or anything!

Business Model 245

Business Model Metrics Engineer Technical Review 245

www.clickz.com

JANUARY 7, 2013

› Analytics › Actionable Analysis. She has over 20 years experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Affiliate Marketing: What Marketers Need to Know From 4 Experts. Web Analytics. ); //. Live Events.

Social Media 86

Social Media Media B2C New York 86

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92