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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Grab a Red Bull.

Channel 162
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., Affiliate tracking? Analytics/Metrics - what are the key startup metrics that you will need to track? Beyond simple web analytics, what is needed? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators? Tracking URLs?

Developer 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., Affiliate tracking? Analytics/Metrics - what are the key startup metrics that you will need to track? Beyond simple web analytics, what is needed? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators? Tracking URLs?

Developer 384
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Not impossible. Two words: Primary Key.

Analytics 116
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. In fact smarter than you would be through any other channel on the planet!

Analytics 119
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 123
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 132