Affiliate Analytics CPA 
Occam's Razor
AUGUST 12, 2013
There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.
ConversionXL
FEBRUARY 26, 2020
This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.
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www.clickz.com
JANUARY 7, 2013
CPM Calculator CPA Calculator Website Optimization ROI Calculator. › Analytics › Actionable Analysis. She has over 20 years experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Web Analytics. ); //. Strategies.
Occam's Razor
APRIL 5, 2010
Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. Using Life Time Value might be a much better idea. Life Time Value (LTV) will help us answer 3 fundamental questions: 1.
Both Sides of the Table
FEBRUARY 21, 2010
We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. And what we love is that everybody is happy.
Occam's Razor
MARCH 22, 2011
Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. Simplifying the scenario a bit.
ConversionXL
JANUARY 18, 2022
They know there are affiliate links. When people share your content with like-minded groups on social media, it helps build affiliation and keeps you top-of-mind. This is where an external social media analytics platform, like Sprout Social , can help qualify metrics like views, likes, shares, saves, etc. via Natalie Luneva ].
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