Remove Affiliate Remove Analytics Remove SEM
article thumbnail

Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through affiliate deals? How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? SEO is seldom “free.”.

Metrics 346
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).

Analytics 116
article thumbnail

Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The affiliate networking market alone is about a $2 billion industry now.

article thumbnail

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric is a post from: Occam's Razor by Avinash Kaushik. Like this post?

Metrics 98
article thumbnail

How to Use Google Data Studio to Build Better Dashboards

ConversionXL

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117