Up and Running

DECEMBER 6, 2021

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Google Analytics is free and many social channels have their own reporting pages.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Two reasons: 1.

Analytics 97

Analytics Viral Web Mobile 97

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

YoungUpstarts

OCTOBER 27, 2018

Ensure Google Analytics is set up on your website, so you can capture and analyze important data. If you have an affiliate program, now is the time to capitalize on it. Ensure your affiliates are aware of upcoming promotions, and equip them with images, swipe copy, and links to generate more sales in a win-win scenario.

eCommerce 157

eCommerce Affiliate Lead Generation Social Media 157

Up and Running

MAY 3, 2021

SEO performance. Without SEO strategies in place, your website can get lost amongst the millions of other websites that are trying to catch people’s attention. Using an SEO plugin or platform, do an analysis of your website to understand what keywords it’s ranking for. Keyword research. Do keyword research. Audience information.

Small Business 148

Small Business Caching Metrics Analytics 148

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ReadWriteStart

OCTOBER 20, 2023

Tools like audience analytics and surveys can offer invaluable insights, helping startups tailor their offerings more effectively. Whether it’s through in-app purchases, subscriptions, or affiliate marketing, diversification is key. Know Your Target Audience Understanding your audience is fundamental.

Technical Review 137

Technical Review Startup Silicon Valley Agile 137

Hearpreneur

DECEMBER 10, 2023

For that matter, I’ll probably go with some sort of hybrid approach, i.e. blending human creativity with AI’s analytical capabilities. Thanks to Niall John Lynchehaun, BeFound SEO ! #4- We use AI to automate processes, enhance data analytics, and deliver our audience better, more personalized recommendations. The goal ?

Technical Review 149

Technical Review Entrepreneur Artificial Inteligence Affiliate 149

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Website traffic is a digital marketing staple.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

JANUARY 22, 2020

This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Affiliate Marketing. Search Engine Optimization (SEO). You should also link your Search Console to Google Analytics.

SMS 101

SMS Marketing Affiliate Social Media 101

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

www.clickz.com

JANUARY 7, 2013

SEO Paid Search Search Marketing. › Analytics › Actionable Analysis. She has over 20 years experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Affiliate Marketing: What Marketers Need to Know From 4 Experts.

Social Media 86

Social Media Media B2C New York 86

Up and Running

AUGUST 25, 2021

You’ll also want to spend some time doing an SEO competitor analysis. Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. . Let’s say a customer from your partner finds the new product you both created.

B2B 118

B2B Audience Software Review B2C 118

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers. .

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Hearpreneur

DECEMBER 28, 2022

This means utilizing analytics more actively to drive my business decisions, developing effective SEO strategies, diversifying our customer base by targeting new markets and expanding into international markets, as well as investing more resources into content marketing and. #12- Leveraging digital platforms. social media advertising.

Social Media 127

Social Media Entrepreneur Retention Finance 127

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Someone clicks on a banner, pay-per-click ad, or affiliate link. Traffic sources and campaign effectiveness (the SEO stuff, measuring how well you get attention.). Skip to navigation. Skip to footer.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

FEBRUARY 13, 2013

For lead generation businesses (affiliates, etc.) Here’s two subject lines I’ve seen lately that I believe fulfil the three goals outlined above: Neil Patel – 5 SEO Mistakes That Even Experts Miss. A common campaign that can be used by all online businesses in one form or another is the retention email.

Email 114

Email Customer HTML Campaign 114

Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. You'll notice instantly that almost none of the data above is available in your web analytics tool.

Analytics 136

Analytics Customer CPA Acquisition 136

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

APRIL 14, 2021

And while analyzing and refreshing content may take a lot of time and effort, the results for generating more traffic and improving SEO are clear. . While using the TF-IDF technique isn’t exclusive to the world of SEO, Moz defines it best: TF-IDF stands for t erm f requency- i nverse d ocument f requency. TF-IDF for SEO.

SEO 140

SEO Marketing Algorithm Search 140

ConversionXL

MAY 19, 2020

But if you happen to have exceptional staff or facilities, or if you’re active in your community—whether that means your local area, networks within your industry, or other affiliate groups—use it to fuel content efforts that celebrate these differentiating factors. What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129

Occam's Razor

JULY 31, 2006

Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO. In the click density (site overlay) report some web analytics tools show conversion rate for each link on the page. 4 : Conversion rate by top five referring url's. That is just a start. Like this post?

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Coupon affiliates. "Social

Analytics 124

Analytics Web Acquisition Metrics 124

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Thus the term growth hacking.

Marketing 165

Marketing Viral SEO Analytics 165

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Web Analytics. 7 Best Practices ].

Campaign 130

Campaign Analytics Metrics Search 130

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Great stuff!

Southern California 170

Southern California Acquisition Cost Customer 170

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything.

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

JANUARY 28, 2013

I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy).

Web 165

Web Design Marketing Security 165

Feld Thoughts

JUNE 27, 2012

The investment was an obvious one for us as it fits squarely in our Adhesive theme given the deep relationships LinkSmart has with big media and web platforms as a provider of analytics and traffic management software. The Internet was founded on our ability to link between things.

Web 131

Web Stealth SEO HTML 131

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. Probably not.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Software By Rob

FEBRUARY 10, 2009

With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. No affiliation to either #19 maxwell on 02.27.09 honing PPC, SEO, a new design, a new cart, finding more dropshippers…and I finally hit on the big low price guarantee revelation I wrote about in my blog.

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. Are your email, affiliate, other marketing campaigns yielding low bounce rates?

Metrics 121

Metrics Analytics PPC Campaign 121