SoCal CTO

AUGUST 4, 2011

SEO for Startups )? Affiliate tracking? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Analytics/Metrics - what are the key startup metrics that you will need to track? Beyond simple web analytics, what is needed? Where’s the mystery (see Matching Algorithm )?

Developer 396

Developer Founder Viral Oauth 396

YoungUpstarts

OCTOBER 27, 2018

Ensure Google Analytics is set up on your website, so you can capture and analyze important data. If you have an affiliate program, now is the time to capitalize on it. Ensure your affiliates are aware of upcoming promotions, and equip them with images, swipe copy, and links to generate more sales in a win-win scenario.

eCommerce 157

eCommerce Affiliate Lead Generation Social Media 157

SoCal CTO

AUGUST 4, 2011

SEO for Startups )? Affiliate tracking? SEO Support - will URLs need to be well formed? Will back-end support for SEO be needed? Analytics/Metrics - what are the key startup metrics that you will need to track? Beyond simple web analytics, what is needed? Where’s the mystery (see Matching Algorithm )?

Developer 384

Developer Founder Viral Oauth 384

Up and Running

JANUARY 22, 2020

This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Affiliate Marketing. Search Engine Optimization (SEO). You should also link your Search Console to Google Analytics.

SMS 101

SMS Marketing Affiliate Social Media 101

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 123

Analytics Software Review Campaign Flash 123

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Two reasons: 1.

Analytics 97

Analytics Viral Web Mobile 97

ConversionXL

APRIL 14, 2021

And while analyzing and refreshing content may take a lot of time and effort, the results for generating more traffic and improving SEO are clear. . While using the TF-IDF technique isn’t exclusive to the world of SEO, Moz defines it best: TF-IDF stands for t erm f requency- i nverse d ocument f requency. TF-IDF for SEO.

SEO 140

SEO Marketing Algorithm Search 140

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Up and Running

AUGUST 25, 2021

You’ll also want to spend some time doing an SEO competitor analysis. Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. . Let’s say a customer from your partner finds the new product you both created.

B2B 118

B2B Audience Software Review B2C 118

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Hearpreneur

DECEMBER 28, 2022

This means utilizing analytics more actively to drive my business decisions, developing effective SEO strategies, diversifying our customer base by targeting new markets and expanding into international markets, as well as investing more resources into content marketing and. #12- Leveraging digital platforms. social media advertising.

Social Media 127

Social Media Entrepreneur Retention Finance 127

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? How many through affiliate deals? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through SEM? Do you have a customer referral program?

Metrics 346

Metrics Startup Acquisition SEM 346

www.clickz.com

JANUARY 7, 2013

SEO Paid Search Search Marketing. › Analytics › Actionable Analysis. She has over 20 years experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Affiliate Marketing: What Marketers Need to Know From 4 Experts.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Duct Tape Marketing

NOVEMBER 4, 2022

As you’ll see in this article, there are AI tools for copywriting, design, social media, SEO content creation, decks, and much more. It has you covered from creating SEO-optimized long-form posts to sales emails, Q&A, essays, product descriptions, reports, and even ebooks. Try Writesonic.

Marketing 92

Marketing Social Media Artificial Inteligence SEO 92

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 164

Framework Marketing Metrics Audience 164

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Someone clicks on a banner, pay-per-click ad, or affiliate link. Traffic sources and campaign effectiveness (the SEO stuff, measuring how well you get attention.). Skip to navigation. Skip to footer.

Metrics 58

Metrics Clickthrough Lean Analytics 58

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers. .

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Women Entrepreneurs Can

DECEMBER 28, 2020

Use SEO to Gain Organic Traffic – Businesses should utilize search engine optimization to acquire more customers. To get started, you can use a tool like SEOCalc.com to find SEO experts. Establish an Affiliate Partner Program – Creating a referral program extends your network as a business and helps you find new clients.

Affiliate 52

Affiliate Social Media SEO Analytics 52

Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. You'll notice instantly that almost none of the data above is available in your web analytics tool.

Analytics 136

Analytics Customer CPA Acquisition 136

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Coupon affiliates. "Social

Analytics 124

Analytics Web Acquisition Metrics 124

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Thus the term growth hacking.

Marketing 165

Marketing Viral SEO Analytics 165

YoungUpstarts

AUGUST 25, 2020

Affiliate Marketing. To begin with, it has two main protagonists: the advertiser and the affiliate. The relationship between the two consists of the following: one company (advertiser) advertises itself on the website of another (affiliate) in exchange for a commission for each of the sales achieved through that site.

Marketing 179

Marketing Social Network Advertising United States 179

ConversionXL

JANUARY 18, 2022

They know there are affiliate links. When people share your content with like-minded groups on social media, it helps build affiliation and keeps you top-of-mind. This is where an external social media analytics platform, like Sprout Social , can help qualify metrics like views, likes, shares, saves, etc.

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

MAY 19, 2020

But if you happen to have exceptional staff or facilities, or if you’re active in your community—whether that means your local area, networks within your industry, or other affiliate groups—use it to fuel content efforts that celebrate these differentiating factors. What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Feld Thoughts

JUNE 27, 2012

The investment was an obvious one for us as it fits squarely in our Adhesive theme given the deep relationships LinkSmart has with big media and web platforms as a provider of analytics and traffic management software. The Internet was founded on our ability to link between things.

Web 130

Web Stealth SEO HTML 130

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Web Analytics. 7 Best Practices ].

Campaign 130

Campaign Analytics Metrics Search 130

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Duct Tape Marketing

MAY 25, 2021

SEMrush is a comprehensive SEO platform with dozens of tools and crystal-clear reporting. You can cut clerical tasks with CRM integrations, improve your booking flow using analytics integrations to measure funnels and refine your conversion strategy, and take payments at the time of booking with Stripe and PayPal integrations.

Analytics 79

Analytics Affiliate Email SEO 79

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything.

Metrics 153

Metrics Web Analytics CPA 153