Finding your One Metric That Matters
leananalyticsbook.com
AUGUST 19, 2012
Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. Companies like Flurry do a lot of work in this space, and many application developers roll their own code to suit the way their games are used. It’s not that simple.
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