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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In this article, you’ll learn what growth hacking in marketing is and what it’s not. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. Growth hacking isn’t about deploying sleazy tricks.

Retention 113
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? new customer aquisition, conversion rate, and churn rate ). You have to track metrics you can act on.

Metrics 105
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Microcredentials for the Effective Venture Capital or Private Equity Investor.

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” Reactivation.

Retention 101
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” Reactivation.

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How To Calculate & Increase Customer Lifetime Value

ConversionXL

In this article, I’d like to help you understand the different metrics associated with customer lifetime value, and explore how we can use this information to make more informed, data driven decisions as it relates to how we budget our marketing spend. Calculating Your Customer Retention Rate. image source. But like Steven H.

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