Finding your One Metric That Matters
leananalyticsbook.com
AUGUST 19, 2012
There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. Third: who is your audience?
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