If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're going to use an affiliate program so our customers sell it for us.". During beta-testing they would be guinea pigs. So when it's time to advertise, we'll come in with the right message for the audience and probably cut a deal. "A friend of mine knows how to get popular on Twitter.". We're going to get reviews on blogs.".
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